Business Development Representative (Healthcare & IT/MSP)
Role Summary
The Business Development Representative (BDR) is responsible for generating qualified opportunities and contributing directly to closed revenue by targeting new accounts with a focus on healthcare organizations in the Tri-State and USA. This role blends classic outbound pipeline generation with full-cycle or assist-to-close activities, depending on deal size and complexity.
Location
Hybrid - New Jersey (with flexibility for field meetings, events, and trade shows as needed).
Core Responsibilities
- Execute daily outbound prospecting (phone, email, LinkedIn, events) into target healthcare and mid-market accounts to create first-time appointments and sales opportunities.
- Qualify prospects by identifying stakeholders, current IT/MSP stack, pain points (security, compliance, uptime, support), budget, authority, need, and timing.
- Own or support parts of the sales cycle: discovery, light solution positioning, coordinating with Account Executives/leadership, and progressing deals to close.
- Manage and nurture inbound leads from marketing, events, and referrals, quickly responding and converting to qualified meetings and opportunities.
- Maintain a deep understanding of Digacore's managed services, cybersecurity offerings, cloud/modern workplace solutions, and support models to articulate value clearly to non-technical healthcare buyers.
- Research accounts and contacts within EHR/EMR clinics, specialty practices, surgery centers, and other healthcare entities to personalize outreach and identify trigger events (growth, new locations, compliance gaps).
- Use CRM HubSpot to log activities, manage pipeline, maintain clean data, and produce accurate forecasts for leadership.
- Collaborate with marketing on campaigns, sequences, events, and content tailored to healthcare and regulated industries.
- Participate in relevant industry events, webinars, and networking groups to build relationships and generate pipeline for Digacore.
- Provide structured feedback from the field on messaging, objections, competitive intel, and product fit, especially in healthcare IT and MSP opportunities.
Required Experience & Skills
- 2-5 years in a quota-carrying BDR/SDR, Inside Sales, or Account Executive role with a consistent track record of hitting pipeline and revenue targets.
- Experience generating pipeline and closing deals (not just appointment setting), ideally in IT services, SaaS, or technology consulting.
- Direct or strong exposure to healthcare clients (providers, clinics, practices, or health systems) and familiarity with topics like HIPAA, PHI, and compliance-driven selling.
- Strong technical aptitude; can quickly learn and explain MSP services (managed endpoint, network, security, cloud, backup/DR, help desk) and translate them into business outcomes.
- Comfortable with high-volume, high-quality outbound: cold calling, email, LinkedIn, and social selling.
- Proficiency with CRM, sales engagement tools, and basic sales analytics/reporting.
- Excellent written and verbal communication, presentation skills, and executive-level presence.
- Self-starter who thrives in a growing MSP environment, comfortable with process improvement and experimentation.
Nice-to-Have Experience
- Direct MSP or IT services selling experience or selling into the MSP channel.
- Experience selling cybersecurity, cloud, or managed infrastructure into healthcare or other regulated industries.
- Experience working with standard sales frameworks (MEDDIC, SPIN, Challenger, etc.).
Salary: 110k base + commissions
