About the RoleGruve is seeking a highly motivated and results-driven Business Development Representative (BDR) to join our team in Edison, NJ. This role is ideal for individuals who thrive in fast-paced environments and are passionate about learning and selling innovative AI solutions.
As a BDR, you will be responsible for identifying, engaging, and qualifying prospective customers interested in transforming their existing SOC into an AI-powered SOC. You will play a critical role in building pipeline, initiating customer relationships, and supporting the sales team in driving revenue growth.
Key ResponsibilitiesProspecting & Lead Generation
- Identify and research target accounts within cybersecurity, IT, and enterprise segments
- Develop outbound strategies including cold calling, email campaigns, and LinkedIn outreach
- Generate and qualify new leads aligned with Gruve's AI-powered SOC solutions
- Maintain a consistent pipeline of high-quality opportunities
Customer Engagement & Qualification
- Initiate conversations with key decision-makers (CISOs, SOC leaders, IT heads)
- Understand customer pain points related to SOC operations and cybersecurity challenges
- Qualify leads based on business needs, technical fit, and buying readiness
- Schedule meetings and demos for Account Executives
Solution Positioning
- Articulate the value proposition of AI-powered SOC transformation
- Educate prospects on Gruve's offerings and how they address modern security challenges
- Tailor messaging based on industry, customer maturity, and use case
Collaboration & Pipeline Management
- Work closely with sales and marketing teams to align outreach strategies
- Track activities, pipeline, and performance metrics in CRM systems
- Provide feedback on campaign effectiveness and lead quality
Continuous Learning & Market Awareness
- Stay up to date on AI trends, cybersecurity landscape, and SOC transformation strategies
- Participate in training sessions and enablement programs
- Continuously refine sales techniques and messaging
Basic Qualifications- 5-7 years of experience in business development, sales development, or inside sales
- Proven track record of meeting or exceeding lead generation or sales targets
- Strong communication and interpersonal skills
- Ability to quickly learn and articulate technical concepts (AI, cybersecurity, SaaS)
- Experience with CRM tools (e.g., Salesforce, HubSpot)
- Highly motivated, self-starter with a strong work ethic
- Willingness to work on-site in Edison, NJ (5 days per week)
Preferred Qualifications- Experience selling or supporting sales in cybersecurity, SaaS, or AI solutions
- Familiarity with SOC operations, threat detection, or security tools
- Prior experience targeting enterprise or mid-market customers
- Strong research and account-based prospecting skills
- Bachelor's degree in Business, Marketing, or a related field
- Experience in AI and emerging technology sales from past positions
Salary Range - $90,000 - $100,000 USD+ Benefits
This is a full-time opportunity with Gruve and is a 5-day onsite role based out of the Edison, New Jersey office. 
