PlayStation

Business Development Manager - Strategic Alliance Partners

PlayStation$84K — $112K *
US-AnywhereRemote in New Jersey, US
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, Sales, Technology, or related field.
  • 5+ years in business development or strategic partnership sales.
  • Track record of generating revenue through technology partnerships.
  • Experience managing complex B2B sales opportunities.
  • Strong skills in building executive-level relationships and influencing decisions.
  • Proficient in presentation, negotiation, and communication.

Responsibilities

  • Develop and execute business plans with strategic technology partners.
  • Establish executive and sales relationships within partner organizations.
  • Identify mutual growth areas and create joint go-to-market strategies.
  • Build annual and quarterly business plans outlining growth objectives.
  • Drive partner-sourced revenue opportunities and develop new business.
  • Lead opportunity identification and coordinate joint customer meetings.
  • Increase partner awareness through education and engagement.

Benefits

  • Comprehensive healthcare benefits (medical, dental, and vision).
  • Paid medical leave and vacation time.
  • 401k plan with company contributions.
  • Education assistance and student loan assistance program.
  • Eighty hours of paid sick leave annually and up to twelve weeks paid parental leave.
Full Job Description
We are seeking a highly motivated and results-oriented Business Development Manager, Strategic Alliance Partners to drive revenue growth through the development and execution of go-to-market strategies with key technology alliance partners.

This is a quota-carrying, revenue-generating role responsible for building and expanding relationships with strategic ecosystem partners while identifying, developing, and accelerating joint sales opportunities. The successful candidate will work across internal sales teams, alliance partners, consultants, end users, and channel organizations to create new business opportunities and drive measurable revenue growth.

The ideal candidate has experience working within technology ecosystems, understands complex B2B sales environments, and excels at building executive-level relationships that translate into tangible business results.

Responsibilities

Strategic Alliance Development

  • Develop and execute business plans with key strategic technology alliance partners.
  • Establish and maintain executive and sales relationships within partner organizations.
  • Identify areas of mutual growth and create joint go-to-market strategies.
  • Build annual and quarterly business plans outlining revenue targets, strategic initiatives, and growth objectives.
  • Act as the primary liaison between internal stakeholders and assigned alliance partners.


Revenue & Pipeline Generation

  • Drive partner-sourced and partner-influenced revenue opportunities.
  • Identify, qualify, and develop new business opportunities through alliance partner engagement.
  • Create and execute joint account planning activities with partner sales teams.
  • Collaborate with direct sales teams to accelerate pipeline development and opportunity conversion.
  • Develop account penetration strategies targeting key vertical markets and strategic customers.
  • Track and report on pipeline performance, revenue attainment, and partner engagement metrics.


Opportunity Development & Sales Execution

  • Lead opportunity identification, qualification, and sales strategy development with alliance partners.
  • Coordinate joint customer meetings, presentations, workshops, and executive briefings.
  • Facilitate collaboration between partner sales teams and internal account teams to maximize win rates.
  • Support complex sales cycles involving multiple stakeholders, technologies, and solution providers.
  • Develop competitive positioning and value propositions that leverage the strengths of both organizations.


Partner Enablement & Market Development

  • Increase partner awareness of company solutions through ongoing education and engagement.
  • Deliver sales enablement sessions and training programs to alliance partner organizations.
  • Represent the company at industry events, conferences, trade shows, and partner meetings.
  • Gather market intelligence and competitive insights to identify emerging opportunities.
  • Promote ecosystem solutions that create differentiated customer value.


Minimum Requirements

  • Bachelor's degree in Business, Marketing, Sales, Technology, or related field.
  • Minimum 5 years of business development, alliance management, channel sales, or strategic partnership sales experience.
  • Proven track record of generating revenue through technology partnerships and ecosystem relationships.
  • Experience managing complex B2B sales opportunities with multiple stakeholders.
  • Strong understanding of enterprise technology sales and consultative selling methodologies.
  • Demonstrated ability to build executive-level relationships and influence strategic decisions.
  • Strong presentation, negotiation, and communication skills.
  • Ability to travel as required for customer, partner, and industry engagements.


Preferred Skills

  • Experience within the Professional AV, Display Technology, Unified Communications, Digital Signage, Collaboration, or Technology Solutions industry.
  • Experience working with strategic technology partners such as AV manufacturers, software providers, collaboration platforms, workplace technology providers, or systems integrators.
  • Familiarity with CRM platforms such as Salesforce.
  • Experience developing and executing joint go-to-market programs.
  • Understanding of enterprise sales processes and channel ecosystems.


The anticipated base pay range for this position is $84,420 to $112,560. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

In addition to a competitive base salary, this position is also eligible for a sales incentive plan. The specifics of the plan vary by role and can include elements related to both individual and company performance. In addition, this position is also eligible for a comprehensive benefits package including healthcare benefits (medical, dental, and vision), paid medical leave, a 401k plan with matching company contributions, vacation time, education assistance, student loan assistance program, eighty hours of paid sick leave time annually, and up to twelve weeks paid parental leave.

Honesty, integrity, and ethical conduct are material requirements for the responsibilities outlined above.

About PlayStation

PlayStation is a video game brand that consists of four home video game consoles, as well as a media center, an online service, a line of controllers, two handhelds and a phone, as well as multiple magazines. The brand is produced by Sony Interactive Entertainment, a division of Sony, with the first PlayStation console released in December 1994, followed by the PlayStation 2 in 2000, the PlayStation 3 in 2006, the PlayStation 4 in 2013, and the PlayStation 5 in 2020. PlayStation also has a strong online presence, with the PlayStation Network (PSN) which provides online gaming, streaming services, and access to the PlayStation Store. The PlayStation brand has become one of the most successful video game brands in history, with over 500 million consoles sold worldwide.
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