DescriptionWe are seeking a Business Development Manager (BDM). This position requires engaging with potential clients to showcase ASUS's cutting-edge PC/IoT products, understanding client needs, and delivering OTS, Customized/ODM solutions that align with their business objectives, especially in Manufacture, Surveillance and Medical market and accelerate revenue growth.
Essential Duties and Responsibilities- Conduct targeted cold calling, email outreach, and proactive prospecting to identify and qualify potential leads for ASUS Intelligent Edge Computers in healthcare, retail, and industrial automation sectors.
- Support the execution of go-to-market activities, including outreach to system integrators, ISVs, and OT SIs to help expand channel partner engagement and accelerate Edge AI adoption.
- Build and maintain relationships with Enterprises, Machine Builders, Manufacturers, and OT SIs through regular follow-ups, meetings, and ongoing communication to position ASUS Edge AI solutions effectively.
- Prepare and deliver technical presentations, product demonstrations, and proof-of-concept sessions (e.g., showcasing NVIDIA Jetson or NPU-accelerated performance and rugged fanless designs) for clients, webinars, and industry events.
- Gather market feedback and customer requirements to assist the Product Management and R&D teams in refining Edge AI product roadmaps and solution offerings.
- Track and maintain a healthy sales pipeline, update CRM records, help achieve team targets, and provide regular reports on lead generation and deal progress to help achieve team sales targets.
- Assist in organizing participation at trade shows, conferences, and customer visits, including demo setup and on-site support.
- Research target accounts, industry trends, and competitive landscape to identify new business opportunities.
- Collaborate with internal teams (marketing, technical support, sales) to ensure smooth lead handoff and customer onboarding.
- Monitor and report on key performance metrics such as number of calls, qualified leads, meetings booked, and conversion rates.
Knowledge and Skills- Ability to work confidently in a rapidly changing, fast-paced, results-oriented corporate environment where flexibility is required.
- Excellent written and verbal communication skills in English, including the ability to call, connect, and interact with potential customers.
- Persuasive, goal-oriented approach with an ability to build customer relationships, communicate technical value, and influence purchasing decisions.
- Demonstrated and proven sales results
Required Qualifications: Years of Education - Bachelor's degree in technical or business degree
Work Experience- 3-5 years of experience in Computer hardware/or IPC related business development or account management
- Proven experience driving Edge AI computer channel and client development, including setting demand creation goals, coaching partners on ASUS's edge-optimized hardware (Intelligent Edge Computers, AI Accelerators, Industrial Motherboards, SBCs), and evaluating performance against revenue and pipeline metrics.
- Demonstrated success generating new business, developing channel partnerships, and managing opportunities from prospecting through commercial close.
- Experience managing a sales pipeline, preparing forecasts, and achieving assigned revenue targets.
Working Conditions: - Requires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of time
- 35%-50% Traveling is required (domestic and international)
$120K~$175K total package annually is the estimated pay range for this role working in California remote home office. The final amount will be determined based on the qualifications & experience of the candidate related to the role. Our employee comprehensive benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).
