Business Development Manager

Coca-Cola Beverages Florida

$70K — $95K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in sales or account management in a large consumer goods organization
  • Proven track record as a business 'hunter', acquiring new accounts
  • Strong relationship management skills with complex customers
  • On-Premise and beverage industry experience preferred
  • Valid driver's license and clean driving record with no major violations in the last 3 years

Responsibilities

  • Utilize prospecting tools to identify and generate leads
  • Secure new business by approaching competitive and non-buying accounts
  • Arrange in-person meetings for optimal sales opportunities in territory
  • Evaluate and qualify outlet opportunities for quality placements
  • Propose tailored brands and packages to meet customer needs
  • Generate financial analyses for customer marketing agreements
  • Coordinate account setup and oversee initial product deliveries

Benefits

  • Opportunity for personal development through collaboration
  • Potential for high visibility in a dynamic market
  • Exposure to various aspects of customer relationships
  • Involvement in diverse activation initiatives within the company
Full Job Description
Coke Florida is looking for a Business Development Manager based out of our St Petersburg location. Area of coverage to include but not limited to Clearwater, Tarpon Springs, Dunedin and Palm Harbor

What You Will Do:

As a Coke Florida Business Development Manager, you will be responsible for developing On Premise business through prospecting and new outlet acquisition within an assigned territory. This associate will be responsible for 'hunting" for new business, acquiring new outlets, setting up new accounts and seamlessly transitioning of outlets to existing routing and replenishment structure. The position may cross multiple facility boundaries.

Roles and Responsibilities:

  • Utilize prospecting tools to generate leads
  • Prospect to secure new, competitive and non-buying accounts
  • Proactively arrange time in territory to achieve optimum face-to-face selling opportunities
  • Evaluate outlet opportunities and qualify opportunities to ensure new placement quality, then calculate IRR, if necessary
  • Propose appropriate brands, packages & equipment to satisfy customer and consumer needs
  • Generate financial analysis for Customer Marketing Agreements
  • Determine appropriate sale coverage and replenishment method for on-going account management
  • Coordinate account set up, initial equipment and product deliveries to ensure customer satisfaction, including follow-up with customer
  • Enable seamless transition of outlet to existing routing structure
  • Focus on Bottler's market goals and activation initiatives
  • Track daily, weekly and monthly call activity and performance measurements against assigned goals and expectations
  • Work with integrated account team to manage key aspects of the business relationship which crosses multiple customers/divisions
  • Collaborate with team members to ensure a culture of learning and development exists cross- functionally within the Coke Florida organization


For this role, you will need:

  • At least 5 years of experience in direct Sales, commission sales and/or Account Management in a large consumer goods organization
  • Valid driver's license and driving record within MVR policy guidelines
  • Must have current vehicle liability insurance
  • Must have a driving record with no major moving violations in the last three (3) years*
  • Must provide and maintain a personal vehicle for use during employee working hours


Additional qualifications that will make you successful in this role:

  • BS/BA degree desired
  • Must be a true "hunter" with a proven track record acquiring new business and growing the customer base
  • Proven ability to manage complex customer relationships
  • On-Premise and Beverage category experience preferred


This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. Coke Florida reserves the right to revise the job description at any time and to assign additional duties and responsibilities as needed.

Employment with Coke Florida is at-will. The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions of their job, absent undue hardship.

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