Position Summary The Business Development Executive (BDE) drives revenue growth across HFMA's three core product lines; Peer Review, Advertising, and Sponsorships, with an annual quota of $4.4M. This is a hunter role for a self-directed, consultative sales professional who's energized by building relationships with senior healthcare and finance decision-makers. The BDE manages a substantial portfolio with uncapped earning potential, connecting organizations with HFMA's highly engaged member audience.
Responsibilities Business Development & Revenue Growth- Execute HFMA's sales strategy across three core product lines; Peer Review, Advertising, and Sponsorships to meet or exceed annual revenue targets set by sales leadership, contributing account- and territory-level input to plan development.
- Prospect, qualify, and close new business while maintaining and growing an existing book of accounts.
- Build and nurture relationships with C-suite and VP-level decision makers in healthcare and finance organizations.
- Manage the full sales cycle from outreach through contract execution and revenue recognition.
- Strategic sales of custom packages developed for key accounts with coordination from organizational leadership.
- Sell sponsorship packages for HFMA live events, conferences, and digital properties.
- Present advertising and media solutions to healthcare and finance brands seeking to reach HFMA's membership audience.
- Collaborate with internal teams to ensure smooth onboarding and delivery of sold programs.
- Maintain accurate pipeline and activity records in CRM.
- Provide regular forecasting and progress reports to sales leadership.
- Represent HFMA at industry events and conferences as needed.
- Stay current on healthcare finance trends to position HFMA's solutions consultatively and credibly.
Perform other duties as needed.Qualifications & ExperienceRequired- 7+ years of B2B sales experience with a proven track record of meeting or exceeding quota.
- Experience selling to healthcare, finance, or healthcare finance executives (CFOs, revenue cycle leaders, or similar C-suite/VP-level buyers).
- Demonstrated success managing a complex, multi-product portfolio.
- Willingness to travel up to 20% for client meetings, industry events, and HFMA conferences.
Preferred- Experience in association, media, or publishing sales.
- Background selling sponsorships or advertising to healthcare, finance, or life sciences companies.
- Familiarity with HFMA's member community or the healthcare finance landscape.
Critical Competencies - Consultative selling approach with strong relationship-building skills.
- Ability to manage a large pipeline across multiple product categories.
- Self-directed and comfortable working remotely with minimal supervision.
- Strong written and verbal communication; confident presenting to senior stakeholders.
- CRM proficiency (Salesforce or similar).
- Exhibits a high degree of professionalism, tact, and reliability, consistently building strong, trust-based relationships with both current and prospective clients.
