Are you a results-driven senior living professional with a passion for relationship building, community engagement, and helping older adults find the right care solutions? We are seeking an experienced
Business Development Director - CCRC Services to lead census growth initiatives across our full continuum of care, including
Independent Living, Assisted Living, Long-Term Care, and Skilled Nursing.
This is a highly visible, externally focused leadership role responsible for developing strategic referral networks, identifying new business opportunities, and generating qualified leads that convert into residents across multiple service lines. If you are energized by networking, building partnerships, and making a meaningful impact in the lives of seniors and their families, we want to hear from you. Apply today!
Position SummaryThe BUSINESS DEVELOPMENT DIRECTOR- CCRC Services drives census growth across Independent Living (IL), Assisted Living (AL), Long-Term Care (LTC), and Skilled Nursing. This role is primarily externally focused and is responsible for developing and executing outreach strategies, cultivating referral relationships, and generating qualified leads across all service lines in accordance with company standards, policies, and applicable regulations. Reports to the Executive Director.
Education and Experience- Must have a bachelor's degree in marketing, healthcare administration, business, or related field or equivalent experience
- Must have at least three (3) years of successful healthcare, senior living, or business development experience
- Experience across multiple levels of care (IL, AL, LTC, Skilled) preferred
Specific Requirements- Must have reliable transportation and be willing to travel extensively
- Must have a valid driver's license in current state with satisfactory driving record
- Must have excellent written and verbal communication skills
- Must be proficient in Microsoft Word, Excel, and Outlook
- Must demonstrate strong networking and relationship-building skills
- Must possess ability to work with little supervision and make independent decisions
- Must understand urgency to build referral pipelines and drive occupancy
- Must demonstrate effective follow-through and follow-up with referral sources and leads
- Must demonstrate excellent customer service and professionalism
- Must maintain confidentiality of all proprietary and/or confidential information
- Must follow company policies including compliance and ethical standards
- Must demonstrate an outgoing, energetic approachable personality
- Must have proficient knowledge in field of practice
- Must be knowledgeable of business development practices and procedures as well as the laws, regulations, and guidelines
- governing business development functions in the post -acute care facility
Essential Functions- Must be able to plan, develop, organize, implement, and evaluate business development programs
- Must be able to drive external sales efforts to meet occupancy goals
- Must be able to balance priorities across IL, AL, LTC, and Skilled
- Must be able to conduct tours and presentations as needed
- Must be able to read, write, speak, and understand the English language
- Must practice regular and predictable attendance
- Must follow company policies including safety, confidentiality, and compliance
- Must be able to function independently and exercise sound judgment
- Must be able to sit, stand, walk, bend, lift, push, pull, and move intermittently
- Must be able to lift up to 20 lbs. floor to waist, lift 20 lbs. waist to shoulder, lift and carry 20 lbs., and push/pull 20 lbs
