Business Development Account Director

GH Advertising

$90K — $120K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Communications, Marketing, or related field
  • 8+ years of advertising agency experience
  • Strong relationship-building and networking skills
  • Analytical and negotiation skills
  • Proven communication and time management skills
  • Experience in developing new business opportunities
  • Ability to prepare and deliver client presentations

Responsibilities

  • Act as the hub of communication for clients and the agency
  • Lead a team to create and implement advertising strategies
  • Support clients with industry education and campaign delivery
  • Develop and expand client relationships
  • Maintain a pipeline of prospective clients and opportunities
  • Identify growth opportunities within existing accounts
  • Collaborate with agency leadership on proposals and pitches

Benefits

  • Flexible work environment
  • Opportunities for professional development
  • Participation in industry networking events
  • Access to agency resources and expertise
  • Supportive team culture
Full Job Description
Get closer to your role.

As a Business Development Account Director, you will play a key role in overseeing client accounts, driving client satisfaction, and supporting agency growth. You will be responsible for facilitating communication between clients and the agency, fostering collaboration across agency disciplines, identifying opportunities to expand existing client relationships, and cultivating new business opportunities that align with the agency's capabilities and goals.

Requirements

Get closer to your responsibilities.
  • Acting as the hub of communication for both the client and the agency
  • Leading a comprehensive team of advertising professionals to develop and implement effective advertising strategies
  • Proactively and strategically supporting your clients, which can range from the education of the clients' industries to the delivery of marketing campaigns
  • Develop strong client relationships and seek opportunities for growth
  • Build and maintain a pipeline of prospective clients and business opportunities
  • Identify opportunities to expand existing client relationships through additional services and cross-disciplinary solutions
  • Develop and nurture relationships with prospective clients, referral partners, and community organizations
  • Qualify new business opportunities based on agency capabilities, client needs, and long-term fit
  • Partner with agency leadership and subject matter experts to prepare proposals, presentations, and pitches for prospective clients
  • Lead or participate in new business meetings, presentations, and discovery sessions
  • Coordinate the agency's response to RFPs and other business development opportunities
  • Maintain visibility in the marketplace through networking events, industry organizations, and community involvement
  • Track business development activity, sales pipeline, and revenue opportunities to support agency growth goals
  • Ensure a seamless transition of newly acquired clients into the account management process.


Experience, skills, knowledge.
  • Bachelor's degree in Business, Communications, Marketing, or related field
  • 8+ years of advertising agency experience
  • Strong relationship-building, networking, analytical and negotiation skills
  • Ability to understand and analyze performance metrics
  • Proven communication skills
  • Excellent time management skills
  • Demonstrated success developing new business opportunities and growing client relationships
  • Experience preparing and delivering client presentations and business proposals
  • Proven ability to identify revenue opportunities and close new business
  • Self-motivated with the ability to manage a business development pipeline while maintaining existing client relationships

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