Hallmark Cards, Inc

Business Applications Administrator

Hallmark Cards, Inc$78K — $105K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in IT, Information Systems, Business, or related field (or equivalent experience).
  • 3+ years of experience supporting, configuring, or administering business applications.
  • Hands-on experience in technology-driven environments, especially with vendor-hosted or SaaS platforms.
  • Experience with ITSM processes and tools like Jira or Halo.
  • Familiarity with SDLC and project delivery methodologies (Agile, Waterfall).
  • Proficient in Microsoft 365 tools (Word, Excel, PowerPoint, Visio).
  • Strong communication skills for explaining technical concepts to non-technical audiences.

Responsibilities

  • Configure, deploy, test, and support enterprise business applications for media operations and corporate functions.
  • Manage day-to-day application operations, including incident resolution and enhancement delivery.
  • Coordinate system upgrades and vendor releases across platforms.
  • Support multiple application environments in line with organizational standards.
  • Participate in post-implementation reviews to improve system reliability and usability.
  • Act as the application SME for supporting operational workflows.
  • Communicate system capabilities and risks effectively to stakeholders.

Benefits

  • Support systems that enable media operations and revenue-generating workflows.
  • Work with modern, vendor-hosted platforms in a dynamic industry.
  • Collaborative environment with experienced business analysts, engineers, and tech leaders.
  • Opportunity for professional growth into senior application ownership roles.
  • Flexibility required for occasional evening or weekend support during critical incidents.
Full Job Description
The Business Applications Administrator (BA Admin) is a hands-on, technology-focused role responsible for implementing, supporting, and continuously improving business applications used across a media organization. These applications support core functions such as content operations, advertising and sales, finance, and corporate services.

Partnering closely with business analysts, technical teams, vendors, and end users, the BA Admin translates approved business and functional requirements into secure, reliable, and well-supported application solutions. This role is well-suited for a mid-level professional who is comfortable working in technical environments and understands the unique operational demands of the media and entertainment industry, including time-sensitive workflows, vendor-hosted platforms, and cross-functional dependencies.

The salary range for this job is between $78,900-$105,100. Salary rate will take into consideration several factors including location.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Application Delivery & Operations

  • Configure, deploy, test, and support enterprise business applications supporting media operations, advertising, finance, and corporate functions.

  • Own day-to-day application operations, including incident resolution, defect remediation, and enhancement delivery.

  • Coordinate system upgrades, vendor releases, integrations, and patches across custom, third-party, SaaS-based platforms.

  • Support multiple application environments (production, test, training, development) in alignment with organizational standards.

  • Participate in post-implementation reviews and continuous improvement initiatives to enhance system reliability, usability, and scalability.


Technology Partnership & Enablement

  • Partner with business analysts who own business requirements and process design, providing technical and application expertise during solution delivery.

  • Serve as an application subject matter expert (SME) for platforms that support operational workflows.

  • Act as a liaison between technology teams, vendors, and business stakeholders to ensure solutions are technically sound and operationally ready.

  • Clearly communicate system capabilities, limitations, risks, and impacts where timing and accuracy matter.


Change, Access & Governance

  • Manage application change requests in accordance with established change control processes, recognizing the potential impact on go-live or time-sensitive business operations.

  • Administer user access, roles, and permissions; ensure segregation of duties and audit readiness across business-critical systems.

  • Support internal controls, compliance requirements, and security best practices related to application access and configuration.

  • Maintain application inventories, documentation, and vendor/license information for a diverse portfolio of media-related platforms.


Testing, Documentation & Training

  • Execute and support system testing and user acceptance testing (UAT) in partnership with business analysts and end users.

  • Document configurations, workflows, and support procedures for both technical and non-technical audiences.

  • Contribute to knowledgebase articles, user guides, and training materials to support adoption and operational continuity.

  • Assist with or deliver training for system enhancements and new functionality.


Measures of Success

  • Enterprise applications are stable, reliable, and well-supported.

  • Incidents and recurring issues are resolved quickly and reduced over time.

  • Application changes are consistently delivered in a controlled, well-communicated manner.

  • Business users understand system capabilities and trust tech support.

  • Access, change, and audit requirements are consistently met.


BASIC REQUIREMENTS

  • Bachelor's degree in information technology, Information Systems, Business, or related field (or equivalent experience).

  • 3+ years of experience supporting, configuring, or administering business applications.

  • Hands-on experience working in technology-driven environments, particularly those relying on vendor-hosted or SaaS platforms.

  • Experience with ITSM processes and tools such as Jira, Halo or similar platforms.

  • Familiarity with SDLC and project delivery methodologies (Agile, Waterfall, or hybrid).

  • Proficiency with Microsoft 365 tools (Word, Excel, PowerPoint, Visio).

  • Strong ability to communicate technical concepts to non-technical audiences.


Preferred Experience

  • Experience working in the media, entertainment, advertising, or broadcast industry.

  • Experience supporting systems related to content operations, advertising sales, finance, or rights/asset management.

  • Familiarity with cloud-based platforms and third-party vendor ecosystems common in media organizations.

  • Exposure to internal controls, audit processes, or regulatory considerations.


Why Join Our Team

  • Support systems that directly enable media operations and revenue-generating workflows

  • Work with modern, vendor-hosted platforms in a fast-moving industry

  • Collaboration with experienced business analysts, engineers, and tech leaders

  • Opportunity to deepen expertise in media-specific applications and grow into senior application ownership roles


Additional Information

  • Occasional evening or weekend support may be required during system releases or critical incidents.

  • Occasional travel may be required for training or team collaboration.

About Hallmark Cards, Inc

Hallmark Cards, Inc. is a private, family-owned American company based in Kansas City, Missouri. Founded in 1910 by Joyce Hall, Hallmark is the largest manufacturer of greeting cards in the United States. In addition to greeting cards, Hallmark also manufactures such products as party goods, gift wrap, and stationery. The company also operates a chain of retail stores under the Hallmark Gold Crown banner. Hallmark has a long-standing reputation for quality and innovation in the greeting card industry, and has won numerous awards for its products and advertising campaigns.
Learn more about Hallmark Cards, Inc
Size
30,000 employees
Industry
Founded
1910

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