WHOOP

Business Analyst I (Growth Marketing)

WHOOP • $85K — $110K *
Boston, MA 02115In-Person
Business Services
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in a quantitative field like Statistics, Economics, or Marketing.
  • 1-2 years of experience in Business Analysis or a similar analytical role; internships can qualify.
  • Proficient in writing SQL queries or demonstrated ability to quickly learn SQL.
  • Experience with data visualization tools such as Looker or Tableau.
  • Familiarity with digital marketing and performance analytics is a plus.
  • Strong analytical skills for translating data into insights.
  • Effective communication and attention to detail, with a collaborative mindset.
  • Committed to using AI tools to enhance work quality.

Responsibilities

  • Analyze campaign performance across various paid marketing channels to uncover trends.
  • Collaborate with the Growth Marketing team to assess media performance and make data-driven recommendations.
  • Design and conduct marketing experiments to measure growth strategies.
  • Create and manage datasets and dashboards to track marketing performance.
  • Convert analyses into actionable insights, highlighting growth opportunities.

Benefits

  • Working in a collaborative and innovative environment at WHOOP's Boston office.
  • Opportunities for personal and professional development through learning.
  • Encouragement to apply even if all qualifications are not met, valuing character.
Full Job Description
RESPONSIBILITIES:
  • Campaign Performance Analysis: Analyze campaign performance across paid marketing channels (search, social, display, affiliate) and dimensions such as geography, platform, and audience to identify trends, measure effectiveness, and generate actionable insights.
  • Growth Marketing Partnership: Partner closely with the Growth Marketing team to analyze media performance, answer key business questions, and provide data-driven recommendations that inform optimization and budget allocation decisions.
  • Experimentation & Measurement: Assist in the design, execution, and analysis of marketing experiments, including incrementality testing, platform lift studies, and other measurement initiatives that evaluate growth investments.
  • Marketing Data & Reporting: Build and maintain trusted datasets, dashboards, and recurring reporting that provide consistent visibility into marketing performance and acquisition efficiency across paid channels.
  • Insights & Recommendations: Translate analyses into clear, actionable recommendations by identifying performance trends, growth opportunities, and areas for further investigation with guidance from senior team members.
QUALIFICATIONS:
  • Bachelor's degree in Statistics, Economics, Business, Data Science, Marketing, or a related quantitative field.
  • 1-2 years of experience as a Business Analyst or in a similar analytical role; relevant internships or project experience will also be considered.
  • Experience writing SQL queries or demonstrated ability to quickly develop SQL proficiency.
  • Experience with data visualization tools such as Looker, Tableau, or similar business intelligence platforms.
  • Exposure to digital marketing, paid media, or performance marketing analytics.
  • Strong analytical curiosity and problem-solving skills with the ability to translate data into actionable insights.
  • Excellent communication skills, attention to detail, and a collaborative mindset with a willingness to learn, iterate, and receive feedback.
  • Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
    This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.
    Interested in the role, but don't meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience.

About WHOOP

WHOOP is a wearable technology company that specializes in fitness tracking. The company was founded in 2012 and is based in Boston, Massachusetts. WHOOP's flagship product is a wristband that tracks various metrics related to fitness and health, such as heart rate variability, sleep quality, and recovery time. The company also offers a subscription service that provides personalized insights and recommendations based on the data collected by the wristband. WHOOP has raised over $200 million in funding and has partnerships with several professional sports leagues and teams.
Learn more about WHOOP
Size
500 employees
Industry
Consumer Technology
Founded
2011
* Ladders Estimates

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