General Motors

Buick Assistant Marketing Manager

General Motors • $88K — $105K *
Warren, MI 48089In-Person
Manufacturing & Automotive
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree required
  • 5+ years in divisional/product marketing or related field
  • Proven project management experience
  • Strong team collaboration skills
  • Excellent multi-tasking and prioritization abilities
  • Superior data synthesis and analytical skills
  • Expertise in Microsoft Office Suite, especially Excel and PowerPoint

Responsibilities

  • Develop marketing strategies and plans for Buick models
  • Translate consumer insights and market trends into actionable recommendations
  • Define product messaging for various audiences
  • Guide creative development aligned with Buick's brand
  • Review all consumer and dealer communications for accuracy and effectiveness
  • Lead communication strategies for product launches and mid-cycle updates
  • Collaborate with teams to maximize marketing strategies and promotions

Benefits

  • Hybrid work schedule with in-office requirements
  • Potential eligibility for relocation benefits
  • Opportunity for professional growth in a renowned automotive brand
  • Limited travel required (10-15% across the U.S.)
  • Dynamic team environment focused on innovative marketing solutions
Full Job Description
Job Description

As the Buick Assistant Marketing Manager, you will provide support and oversee the launch and lifecycle management of relevant Buick models, including development and execution of the marketing strategy through positioning, pricing, packaging, messaging, and various cross-functional marketing activities in support of business objectives. Job responsibilities also include understanding the customer, competition, and the segment dynamics, identifying market trends, appropriate packaging and preparing for the next generation vehicles.

This position reports to the Marketing Manager - Buick Crossovers.

What You'll Do:
  • Develop model positioning, marketing strategies, strategic briefs, and marketing plans aligned with Buick priorities.
  • Translate consumer research, segment trends, competitive intelligence, and marketing data into actionable insights and recommendations.
  • Define product messaging from key vehicle attributes and market trends for consumer, dealer, wholesale, and media audiences.
  • Guide creative development by providing direction on scope, target customers, and key messages within the Buick brand framework.
  • Review consumer and dealer communications, press releases, playbooks, and order guides to ensure message effectiveness and product accuracy.
  • Lead comprehensive communication plans for mid-cycle updates and major product launches in partnership with Communications, Product, and Advertising teams.
  • Collaborate with Centers of Expertise to refine strategies, coordinate execution, and maximize relevant divisional and adjacency promotions.
  • Partner with supply chain, scheduling, and order fulfillment teams to anticipate production and forecasting challenges and develop creative solutions.
  • Serve as the vehicle subject-matter expert by developing field training guides, trailering resources, and dealer-facing product training.
  • Analyze pricing, incentives, and execution data to provide clear recommendations to Sales Operations, regional teams, and Finance.
  • Equip field teams with timely, consistent brand updates, recommended ordering configurations, and constraint communications.
  • Use data and analytics to develop points of view for current and future products and implement strategies that elevate customer experience and advance brand goals.


You Skills & Abilities (Required Qualifications):
  • Bachelor's degree required
  • 5+ years of experience, preferably in divisional marketing, product marketing, sales and/or marketing COE functional experience
  • Proven working experience in project management
  • Ability to work well in a complex team environment
  • Ability to work effectively with others
  • Ability to effectively manage multiple assignments and prioritization to meet deadlines
  • Ability to synthesize data into critical information
  • Ability to make/recognize effective trade-off decisions that balance multiple considerations
  • Excellent oral and written communications skills
  • Highly developed presentation skills both in the development and delivery of presentation
  • Proven ability to use complex data to form in-depth analytical insights
  • High level of expertise within Microsoft Office Suite, specifically Excel and PowerPoint
  • Ability to travel, 10-15% domestically


What Can Give You a Competitive Edge (Preferred Qualifications):
  • Diverse marketing experiences preferred. Packaging, positioning, research, and pricing experience a bonus

#LI-MO1
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.This job may be eligible for relocation benefits.

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

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Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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