Apple

Brand Strategy Lead, Marcom

Apple$130K — $180K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in brand strategy roles with global brands
  • Experience with cross-functional creative teams in various formats
  • Significant global marketing experience
  • Outstanding storytelling capabilities with examples in writing
  • Expertise in business and creative strategy, consumer insights, and analytics
  • Proven ability to write persuasive strategies for cross-functional teams
  • Innovative problem solver with a knack for challenging norms

Responsibilities

  • Collaborate with Marcom strategists and creative teams to launch products
  • Develop new customer experiences through strategic marketing initiatives
  • Simplify complex marketing strategies to articulate clear approaches
  • Lead cross-functional teams in creating cohesive brand communications
  • Identify and leverage consumer insights to drive marketing effectiveness
  • Innovate new marketing strategies that enhance brand presence
  • Cultivate a creative environment that encourages radical problem solving

Benefits

  • Collaborative work culture with creative professionals
  • Opportunities for innovation and professional growth
  • Engagement with global brands and markets
  • Dynamic work environment pushing creative boundaries
  • Access to cutting-edge resources and tools for marketing excellence
Full Job Description
Description

You will be joining a team of Marketing Communications (Marcom) strategists who collaborate closely with creative teams to launch Apple products, create new customer experiences, and tackle a variety of complex marketing challenges. This role requires radical simplification; an ability to articulate and drive the right approach when many strategies are possible; and a deep understanding of the kinds of strategy that lead to truly magical products and experiences.

Minimum Qualifications

A minimum of 10 years in brand strategy roles with global brands within a large creative agency or internal, multi-channel marketing team.

Experience working with cross-functional creatives who span functional groups - advertising, interactive, print, retail, etc.

Global experience- someone who has worked extensively on global-reaching brands.

Preferred Qualifications

Extraordinary storyteller with strong written and verbal communication skills as demonstrated in samples of creative briefs or case studies.

Highly skilled in business and creative strategy, consumer insights and research, leveraging data and analytics, and communications planning.

Deep understanding of and extensive experience in marketing strategy and brand communications.

Able to write tight, persuasive strategies that can galvanize large cross-functional creative teams behind a singular, focused idea.

Creative and imaginative problem solver; ability to not just optimize, but innovate.

Strong track record of partnering with and leading strategic conversations across functions, both within and beyond the Marketing org.

Keen sense of culture, creativity, and innovation.

A provocative problem solver. Someone not scared to question the status quo, to push thinking in new directions.

Proficiency in Keynote with excellent presentation skills. A persuasive, trusted voice in meetings.

About Apple

Apple is a corporation that designs, manufactures, and markets mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Apple provides many products and services, including iPhone; iPad; iPod; Mac; Apple TV; a portfolio of consumer and professional software applications; the iOS and OS X operating systems; iCloud; and accessories, service, and support offerings. It sells its products worldwide through its retail stores, online stores, direct sales force and third-party cellular network carriers, wholesalers, retailers, and value-added resellers to the consumer and also sells third-party iPhone, iPad, Mac and iPod compatible products, including application software and accessories through its online and retail stores. Introduced in 1984, the Macintosh was the first widely sold personal computer with a graphical user interface (GUI). That feature and others such as an improved floppy drive design and a low-cost hard drive that made data retrieval faster helped Apple cultivate a reputation for innovation. Apple was named as the most admired company in the United States in 2008 and in the world from 2008 to 2012 by the Fortune magazine. The company was founded by Steven Paul Jobs, Steve Wozniak, and Ronald Gerald Wayne on April 1, 1976, and is headquartered in Cupertino, California.

Apple Careers

Join Apple, a place where extraordinary people gather to do their best work. Our ever-expanding global team is at the forefront of innovation and leadership in the tech industry. At Apple, we're not just building products—we're crafting the kind of wonder that revolutionizes entire industries. It's the diversity of our people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Work You’ll Do Embark on a journey with Apple’s market-leading team to help some of the world’s most influential companies navigate their path to digital mastery with cutting-edge technology and services. Transform industries and touch lives with your unique ideas at Apple. Here, you’ll lead through a unique position at the intersection of technology, creativity, and robust industry expertise. Collaborate with a global team of professionals who are at the top of their game in technology and design. Apple isn’t just a company, it’s a community of innovators and passionate thinkers. Introducing the Apple Innovation and Leadership Initiative We are building a market-leading team to drive our efforts in delivering groundbreaking solutions and services. At Apple, job opportunities are abundant, offering you the chance to explore diverse roles from engineering to marketing, all designed to empower your career growth. Do Innovative Work Join the largest group of creative and technical experts in the world—professionals dedicated to redefining what’s possible through technology and innovation. Deliver targeted solutions through a depth and breadth of expertise that’s unmatched, driving forward our commitment to excellence and leadership in every project we undertake. Be Part of a Great Team Engage in a wide range of projects utilizing Apple’s technology and resources. Harness the unparalleled capabilities, global scale, and joint solution development that only Apple can offer. Future-Proof Your Career Advance your career with limitless opportunities at Apple. Go as far as your ambition takes you with unmatched training, development, and certification support. Explore Discover how Apple is leading the way in tech innovation: [With iOS] Businesses can streamline operations and enhance customer interactions... READ MORE Smart home technology integration that sets the standard for convenience and security... READ MORE The Apple Experience Our combined service capabilities, global scale, and joint solution development help clients overcome challenges and lead transformation in their industries. Clients worldwide look to Apple for new strategies and solutions that drive growth and innovation in the digital era. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Whether you’re seeking a professional role, an internship, or a leadership position, Apple offers a variety of employment opportunities. SEARCH APPLE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await at Apple, a company committed to diversity, innovation, and leadership. Explore job opportunities, employment benefits, and the culture of growth and innovation at Apple. Prepare your resume, hone your interview skills, and ready yourself for a career at one of the most prestigious companies in the world. Join us in pushing the boundaries of what is possible.
Learn more about Apple
Size
154,000 employees
Market Cap
$2,074.3 billion
Industry
Net Income
$63.9 billion
Founded
1976
5 Year Trend
+11.5%
Revenue
$294.1 billion
NASDAQ

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