Brand Owner

Beside

$137K — $203K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in brand marketing or ownership roles
  • Strong storytelling skills with a focus on user behavior
  • Familiarity with online content distribution and social media
  • Experience in creating and managing partnerships
  • Ability to translate complex ideas into clear, consumable formats
  • Knowledge of SEO and content marketing strategies
  • Familiarity with the US SMB market

Responsibilities

  • Develop and communicate a compelling brand narrative
  • Establish and maintain consistent messaging across all platforms
  • Identify and engage with online communities relevant to the ideal customer profile
  • Create a sustainable content strategy for social media channels
  • Source and manage relationships with creators and partners
  • Conduct end-to-end management of partnership initiatives
  • Support team members in content creation and publication

Benefits

  • Comprehensive medical, dental, and vision coverage
  • 401(k) plan for retirement savings
  • Home office setup stipend for remote work
  • Opportunity for international company offsites several times a year
Full Job Description
The Role

We're hiring a Brand Owner to own where Beside lives in the world.

→ Own the narrative
  • Turn a product into a simple, sharp story
  • Define messaging pillars grounded in real user behavior
  • Keep the story consistent across every surface - website, outbound, sales collateral, social, events

→ Make our brand visible
  • Identify where our ICP actually spends time online
  • Build the GEO/SEO foundation so Beside shows up in the right searches and AI answers
  • Design and run a repeatable content engine across our owned social channels

→ Build a distribution engine
  • Source creators, ambassadors, and partners who actually reach our users
  • Run partnerships end-to-end (outreach → brief → execution → measurement)
  • Build a repeatable bench of high-signal collaborators

→ Make the team and our work visible
  • Help founders and team members write and publish
  • Turn raw thinking and product moments into clear posts fast
  • Create formats people can reuse without friction

Bonus signals
  • You run your own YouTube channel and know what it takes to build content that lands
  • You've distributed to SMBs in the US and know how that audience thinks


Location & benefits

Compensation: $137,400-$203,600 depending on seniority, plus generous stock options.

Location: Remote-friendly within the US. NYC is a strong plus (office based in Williamsburg).

Benefits: Medical, dental, and vision coverage for you and your family, plus 401(k).

Perks: Home office setup stipend and company offsites abroad several times per year.

Hiring Process

We've designed our process to show you who we are - and to discover how your talent could shape what we build next.

01 Mission & value deep dive Deep dive into our mission, vision, and ways of working. Think of this as us pitching to you, like you were an investor. Ask all the questions you want - we want you to leave with full clarity. If we move forward, you'll also get access to try our products.

02 Technical interview Showcase your technical expertise and walk us through your background. This is a collaborative session - bring your questions about our product and tech approach.

03 Case study & live review Work through a case study, then review it live with us. We'll focus on your decision-making process, tradeoffs, and prioritization skills. Be prepared to explain your reasoning in depth.

04 Behavioural interview A conversation about how you collaborate, handle challenges, and approach growth. This is where we explore culture fit and how we can help you thrive.

→ Join us

If you want to help redefine how humans communicate - and you care deeply about supporting people with clarity and empathy - we'd love to talk.

Even if you don't meet every requirement, we encourage you to apply.

Great people grow fast at Beside.

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