Staples

Brand Marketing Manager- Staples Promotional Products

Staples • $70K — $95K *
Orange City, IA 51041In-Person
Retail & Consumer Goods
5 - 7 years of experience
Reposted Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing or related field.
  • 5+ years of relevant marketing experience, including team leadership.
  • 3+ years of proficiency in MS Office Suite.
  • 3+ years of experience with Marketing & CRM Platforms (e.g., Marketo, Salesforce).
  • Creative and strategic thinker with strong organizational skills.

Responsibilities

  • Develop and execute integrated brand and campaign strategies.
  • Own brand positioning, messaging, and audience segmentation.
  • Lead cross-channel campaign development for various platforms.
  • Align initiatives with lifecycle and revenue goals through collaboration.
  • Drive social media and digital content strategy for brand engagement.
  • Establish KPIs and optimize campaign performance with Revenue Operations.
  • Foster a high-performance culture by leading a team of marketing professionals.

Benefits

  • Inclusive culture with associate-led Business Resource Groups.
  • Flexible PTO (22 days) and a comprehensive Holiday Schedule.
  • Employee discounts at online and retail partners.
  • Company Match 401(k) program to support retirement planning.
  • Access to Physical and Mental Health Wellness programs.
Full Job Description
Job Description

Seeking a passionate Brand Marketing Manager for Staples Promotional Products with a focus on helping clients elevate their brands through customized merchandise and impactful marketing solutions. Experienced in developing engaging campaigns that strengthen brand connections, enhance visibility, and deliver measurable results.

What you will be doing:
  • Develop and execute integrated brand and campaign strategies to drive awareness, engagement, and market differentiation.
  • Own brand positioning, messaging frameworks, and audience segmentation guidance.
  • Lead cross-channel campaign development across email, social, ecommerce, events, direct mail, and digital.
  • Partner with Marketing Operations, Sales, and eCommerce to align initiatives with lifecycle and revenue goals.
  • Lead social media and digital content strategy to support brand storytelling and engagement.
  • Establish KPIs and optimize campaign performance in partnership with Revenue Operations.
  • Collaborate cross-functionally with Creative, Merchandising, Sales Enablement, and Client Marketing.
  • Lead and develop a team of marketing professionals and foster a high-performance culture.


What You Bring to the Table:
  • Proven success driving brand awareness, engagement, and revenue for B2B organizations.
  • Strong expertise in integrated marketing and demand generation strategies.
  • Ability to translate strategy into high-impact campaigns across multiple channels.
  • Data-driven mindset with experience measuring and optimizing performance.
  • Collaborative approach with ability to influence cross-functional stakeholders.


What's needed: Basic Qualifications:
  • Bachelor's degree in marketing or related work experience.
  • 5+ years relevant marketing experience and leadership experience.
  • 3+ years of MS Office Suites.
  • 3+ year experience with Marketing & CRM Platforms (Marketo, Salesforce)
  • Creative, strategic thinkers with strong organizational skills.


Preferred Qualifications:
  • Advanced experience with marketing automation and CRM platforms.
  • Strong writing, editing, and storytelling skills.
  • Experience working in cross-functional environments.
  • Strong analytical and problem-solving capabilities.


We Offer:
  • Inclusive culture with associate-led Business Resource Groups
  • Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
  • Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!


About Staples

Staples is a retail company that sells office supplies, furniture, technology, and other products to businesses and consumers. The company was founded in 1986 and has since grown to become one of the largest office supply retailers in the world. Staples operates more than 1,200 stores in 26 countries and has a strong online presence. The company is committed to sustainability and has implemented various initiatives to reduce its environmental impact.
Learn more about Staples
Size
61,000 employees
Industry
Retail & Consumer Goods
Founded
1986
* Ladders Estimates

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