Dealership:L0397 Driveway Home Office
Driveway.com | Brand Marketing Manager We9re looking for a strategic and results-driven
Brand Marketing Manager to lead the Driveway brand and develop integrated marketing programs that drive customer growth, engagement, and loyalty.
In this highly visible role, you9ll partner with our Agency of Record and teams across Product, Creative, CRM, SEO, Media, and Analytics to bring innovative campaigns and brand initiatives to life. You9ll help shape how customers discover and experience Driveway while ensuring marketing strategies align with business goals and deliver measurable results.
Reporting to the VP of Marketing, you9ll play a key role in accelerating brand growth, building strategic partnerships, and strengthening Driveway9s position as a leader in digital automotive retail.
Location: Remote
What You9ll Do- Develop and execute brand and marketing strategies that support customer growth and business objectives.
- Lead integrated campaigns across paid, owned, and earned channels.
- Partner with agency, creative, media, CRM, SEO, analytics, and product teams to deliver cohesive customer experiences.
- Serve as the primary strategic contact for Driveway9s Agency of Record.
- Support media planning, campaign optimization, and budget discussions.
- Identify and activate sponsorships, partnerships, and brand-building opportunities.
- Collaborate on product launches and customer experience initiatives.
- Use customer insights, research, and performance data to guide strategy and drive continuous improvement.
- Present campaign results, recommendations, and business impact to leadership.
What You9ll Bring- 7+ years of experience in brand marketing, integrated marketing, media strategy, partnerships, or a related field.
- Proven success leading cross-functional initiatives, managing agency partners, and delivering integrated, multi-channel campaigns.
- Strong understanding of consumer behavior, full-funnel marketing, and how to turn insights into impactful marketing strategies.
- Excellent communication, project management, and stakeholder management skills, with the ability to influence across teams.
- Experience in automotive, e-commerce, retail, marketplace, or consumer technology environments is a plus.
- Familiarity with product marketing, go-to-market planning, customer lifecycle marketing, SEO, paid media, partnerships, and digital customer acquisition strategies.
- Bachelor9s degree in Marketing, Communications, Business, or a related field preferred.
Total RewardsAt Lithia & Driveway, we believe in pay transparency. The full compensation range for this position is $80,000-$115,000, reflecting the earning potential and growth opportunities available within the role. Actual compensation will be determined based on factors such as experience, skills, job-related knowledge, and geographic location. Final pay decisions are made through the interview process and in accordance with applicable pay equity and transparency laws.
We offer a comprehensive benefits package designed to support you and your family, including:- Competitive pay
- Medical, Dental and Vision Plans
- Paid Holidays
- PTO: 80 hours front-loaded on day 1
- Short and Long-Term Disability
- Paid Life Insurance
- 401(k) Retirement Plan
- Employee Stock Purchase Plan
- Lithia Learning Center
- Vehicle Purchase Discounts
- Wellness Programs
Additional information about our Total Rewards benefits can be reviewed on our careers site at totalrewards.lithiadriveway.com
