Brand Marketing Manager

CampusGroup, Inc

$110K — $140K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-6 years in brand marketing, content marketing, or social media, with 2+ years in people management or agency oversight.
  • Proven ability to translate strategy into execution for brand and content campaigns.
  • Strong project management skills to balance timelines and stakeholders effectively.
  • Demonstrated creative judgment with experience in reviewing and briefing creative materials.
  • Highly organized with a proactive approach to managing tools and documentation.
  • Growth mindset, eager to take on increased responsibility as the team expands.

Responsibilities

  • Own brand execution across multiple channels by translating strategy into creative plans.
  • Manage and mentor a small marketing team while overseeing external agencies and vendors.
  • Drive high-quality content development that aligns with brand and business objectives.
  • Collaborate with cross-functional teams to maintain consistent brand communication.
  • Improve processes for creative workflow and make documentation easily accessible.
  • Act as a steward of the brand, ensuring adherence to guidelines throughout the organization.

Benefits

  • Medical, dental, and vision insurance
  • 401(k) matching
  • Fertility benefits via Carrot
  • Flexible time off plus paid holidays
  • In-office lunches and dog-friendly office culture
  • Hybrid work schedule (remote on Mon & Fri, in-office Tues-Thurs)
  • Social events such as happy hours and holiday parties
  • Opportunity to make a substantial impact within the organization.
Full Job Description
About the Role

We're looking for a Brand Marketing Manager to lead the execution of our brand, content, and social media strategy. You'll bring strong creative judgment, operational excellence, and team leadership to help us grow brand awareness, elevate our storytelling, and drive measurable engagement.

You'll be a leader on our team, managing two internal team members as well as several creative, communications, and consulting partners. You'll play a key role in ensuring our brand comes to life consistently and effectively across every channel. This is a critical role with a clear path to future leadership opportunities.

You're excited about this opportunity because you will...
  • Own brand execution across channels. You'll translate brand strategy into content and social media plans that are consistent, creative, and effective.
  • Manage and mentor. You'll serve as a people manager on the marketing team and directly manage external agencies and creative vendors (e.g., social, video, and photography partners).
  • Drive high-quality content. You'll work across teams to develop, refine, and execute messaging that supports our brand and business goals, including content about our degree programs, value proposition, and student outcomes.
  • Collaborate cross-functionally. You'll partner with teams across Admissions, Employer Partnerships, and Student Affairs to ensure our brand is reflected consistently in both internal and external communications.
  • Improve processes. You'll help streamline workflows, strengthen creative briefing processes, and ensure documentation is organized and accessible (e.g., in Notion).
  • Be a brand steward. You'll serve as a key point of contact for our external brand consultants and help ensure brand guidelines are understood and applied throughout the organization.


We're excited about you because you...
  • Have 4-6 years of experience in brand marketing, content marketing, or social media, ideally including 2+ years managing people and/or agencies.
  • Know how to turn strategy into execution. You've led or supported brand and content campaigns across owned and paid channels.
  • Are a strong project manager who can balance timelines, vendors, and internal stakeholders.
  • Bring strong creative judgment and can review or brief creative assets with clarity and direction.
  • Are organized and proactive, with experience managing documentation, tools, and cross-functional collaboration.
  • Have a growth mindset and are excited to take on increasing ownership as the team grows.


What you'll get:
  • A compensation package that includes a base salary ($110,000 - $140,000) + equity grant
    • Actual compensation within the pay range will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. For roles that are available to be filled remotely, base salary will be localized.
  • Medical, dental, and vision insurance
  • 401(k) match
  • Fertility benefits via Carrot
  • Flexible Time Away + paid holidays
  • In-office lunches for our NY Office (did we mention, we're dog friendly? )
  • Hybrid work schedule (Mon & Fri remote; Tues-Thurs in-office)
  • Social events - happy hours, birthday celebrations, holiday parties, & more!
  • Opportunity to make an impact - you'll be an integral player in bringing our vision to life


Where we're located: Tribeca, NY

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