The roleWe're looking for a Brand Manager to be Legora's brand presence on the ground in the US, with a strong focus on US and APAC. This is a crucial hire for winning the US market. You'll report to the Senior Brand Director in Stockholm and act as an extension of the global Brand function in the region, making sure our brand shows up consistently and powerfully wherever it meets people in person.
You are the ultimate owner of Legora's brand in these markets. We expect full brand ownership: every touchpoint in the US and APAC should reflect the standard and consistency this brand deserves.
You'll work closely with the global Brand team, the local team of Brand Designers and Copywriters, and the regional Marketing team, partnering with the Media Buyer, Senior Director Brand and Marketing Director to shape strong campaign and media plans for the region.
The Responsibilities- Brand ownership. Act as the ultimate owner of how Legora's brand shows up across the US and APAC, accountable for consistency and quality across every touchpoint in the regions.
- Brand strategy. Zoom out beyond day-to-day execution to help shape what the brand needs in the US and APAC, spotting opportunities and gaps, and feeding that thinking back into global strategy.
- Regional campaign & media planning. Work closely with the Media Buyer, Senior Director Brand and Marketing Directors to shape strong campaign and media plans for US and APAC.
- Global-regional alignment. Act as the link between global Brand and the regional Marketing team, ensuring global strategy lands with relevance in-market.
- Local brand team collaboration. Work closely with the local team of Brand Design and Copy, briefing and guiding them to bring brand and campaign work to life in-region.
- Brand Experience. Act as brand support to local teams, overseeing how Legora's brand is experienced in physical spaces, events, merch and gifting, ensuring every touchpoint feels considered and on-brand, and stepping in with guidance where needed.
- AI-enabled workflows. Use AI tools to work faster and smarter across research, planning and day-to-day execution.
What we are looking for- You have taste and care deeply about craft, you notice the details that make a brand experience feel considered rather than generic.
- You can zoom out and think strategically, not just execute, you connect the dots between regional reality and global brand direction.
- You have experience overseeing brand presence in physical spaces, from events to merch and gifting.
- You're comfortable being the regional extension of a global function, able to represent global brand thinking while adapting to local context.
- You're collaborative and effective working across Brand, Marketing and regional stakeholders across time zones, including briefing and guiding local Brand Designers and Copywriters and agencies.
- You have a good instinct for campaign and media planning, even if it's not your primary craft.
- You're a strong brand guardian, able to guide and support local teams without needing to own every detail yourself.
- You think outside the box and are motivated to do the best work of your career, building a category-defining brand.
- You use AI tools as part of your daily workflow and look for ways to work faster and smarter.
- You're truly excited by the scale of the opportunity: this role is central to how Legora wins the US.
Experience and background- Experience. 5+ years in brand or marketing roles, within a high-growth environment, tech or a strong consumer brand where craft and taste are key drivers.
- Regional experience. Experience working with or within US and/or APAC markets.
- Creative instinct. A track record of thinking outside the box, bringing fresh, unconventional ideas to how a brand shows up rather than defaulting to category norms.
- Cross-functional collaboration. Proven experience working closely with media, marketing and global brand teams to align on strategy and execution.
- Communication. Strong written and verbal communication skills; comfortable representing global brand direction to regional stakeholders and vice versa.
