Brand Manager

SKIMS

$100K — $115K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years in brand marketing or related fields (fashion, beauty, lifestyle, entertainment)
  • Strong creative eye for casting and visual storytelling
  • Deep understanding of fashion and product marketing
  • Experience in campaign production and content creation
  • Comfortable in fast-paced photo shoot environments
  • Excellent organization and project management skills
  • Strong communication and relationship-building abilities

Responsibilities

  • Support global brand campaigns and product launches.
  • Partner cross-functionally with creative and marketing teams.
  • Assist with creative development including concepts and mood boards.
  • Handle casting decisions, ensuring alignment with brand values.
  • Stay informed on SKIMS' customer and product offerings.
  • Provide on-set support during shoots ensuring quality execution.
  • Track project timelines and deliverables across multiple initiatives.

Benefits

  • Up to 100% Company Paid Healthcare (medical, dental, vision)
  • Kind Body Fertility Benefits
  • 401(k) savings plan with up to 4% match
  • Unlimited PTO
  • Full Access to LinkedIn learning
  • Employee Discounts
  • Free weekly catered lunch at HQ
  • Dog-Friendly office on Thursdays and Fridays
  • Free Swag Giveaways
  • Annual Holiday Party and Summer Party
  • Invitations to company pop-ups and events
  • Complimentary daily office snacks and beverages
Full Job Description
Brand Manager

Department: Brand Marketing

Employment Type: Full Time

Location: Los Angeles HQ

Reporting To: Grace Mason

Compensation: $100,000 - $115,000 / year

Description

As we continue to scale globally, we are seeking a highly creative and culturally connected Brand Manager to support the development and execution of impactful brand campaigns, launches, partnerships, and storytelling initiatives.

Role Summary

The Brand Manager will play a key role in shaping and executing SKIMS' brand vision across campaigns, product launches, partnerships, and seasonal storytelling. This individual must have exceptional creative taste, a strong understanding of product and consumer behavior, and the ability to translate brand strategy into culturally relevant marketing moments.

The ideal candidate is highly collaborative, detail-oriented, and creatively driven, with experience working closely with Creative, Social, PR, Talent, and Production teams. This person should feel confident on set, have a strong eye for casting and visual storytelling, and understand how to bring product to life through elevated brand execution.

Key Responsibilities
  • Support the development and execution of global brand campaigns, product launches, and seasonal marketing initiatives.
  • Partner cross-functionally with Creative, Social, PR, Influencer, Retail, E-Commerce, and Production teams to ensure cohesive brand storytelling.
  • Assist in the creative development process including campaign concepts, mood boards, talent research, casting direction, and shoot planning.
  • Assist in casting, agency outreach and admin, ensuring every casting decision reflects SKIMS' brand values and aesthetic while building and maintaining strong relationships with modeling agencies.
  • Maintain a strong understanding of the SKIMS customer, product assortment, and brand positioning to ensure all marketing aligns with brand standards.
  • Participate in campaign and content shoots, providing on-set support and helping ensure creative alignment and execution excellence.
  • Track timelines, deliverables, approvals, and cross-functional communication across multiple projects simultaneously.
  • Monitor industry trends, pop culture, fashion, beauty, and competitive landscape to identify opportunities for innovation and relevance.
  • Assist with briefing internal teams and external partners on campaign objectives, messaging, and creative direction.
  • Support brand partnerships, experiential moments, events, and special projects as needed.


Skills, Knowledge and Expertise
  • 4+ years of experience in brand marketing, campaign management, creative marketing, or brand strategy within fashion, beauty, lifestyle, or entertainment industries.
  • Strong creative eye and demonstrated taste level across casting, styling, imagery, and cultural storytelling.
  • Deep understanding of fashion and product marketing with the ability to identify and communicate key product stories.
  • Experience supporting or working on photo shoots, campaign productions, or content creation.
  • Comfortable working on set in fast-paced, high-pressure environments.
  • Excellent organizational and project management skills with strong attention to detail.
  • Strong communication and relationship-building skills.
  • Ability to balance strategic thinking with hands-on execution.
  • Proficiency in Google Workspace, Microsoft Office, Keynote, and presentation tools.
  • Passion for fashion, culture, innovation, and the SKIMS brand.


Preferred Qualifications
  • Experience working with celebrity, influencer, or entertainment-driven campaigns.
  • Background in fashion, beauty, or consumer brands with strong visual storytelling standards.
  • Familiarity with creative production workflows and campaign development processes.
  • Existing relationships within creative, casting, or production networks are a plus.


Soft Skills
  • Highly collaborative and team-oriented
  • Strong creative intuition and cultural awareness
  • Organized, proactive, and solutions-focused
  • Adaptable and calm under pressure
  • Strong sense of ownership and accountability
  • Passionate about storytelling, product, and brand building


Benefits, Culture and Perks

Benefits and Culture
  • Up to 100% Company Paid Healthcare (medical, dental, vision)
  • Kind Body Fertility Benefits
  • 401(k) savings plan with up to 4% match
  • Unlimited PTO
  • Full Access to LinkedIn learning
  • Employee Discounts

Perks (HQ Location)
  • Free weekly catered lunch at HQ - M/T/W/Th
  • Dog-Friendly office on a Thursday and Friday
  • Free Swag Giveaways
  • Annual Holiday Party
  • Annual Summer Party
  • Invitations to pop-ups and other company events
  • Complimentary daily office snacks and beverages

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