Overall Goal of Position:We are looking for an experienced CPG Brand Manager with 5-7 years of experience in consumer-packaged goods (CPG). The ideal candidate will be responsible for developing and executing brand & e-commerce strategies, supporting product innovation, and driving retail narratives. This role requires a mix of strategic thinking, critical problem solving, data analysis, and creative marketing.
Job Summary:Reporting to the Marketing Director, the Brand Manager will be responsible for developing brand growth strategies, executing marketing and innovation plans, managing marketing budgets, and managing the P&L. We are seeking a high performer that can succeed in a fast-paced environment and lead cross-functional teams in executing against growth plans.
Key Responsibilities:- Category Leadership: Support strategic and in-depth analysis of our category and CPG more broadly. Tapping into noteworthy and category driving trends and insights across food but also specific to our product portfolio pillars.
- Customer Story: Work with the category management team to help drive customer stories.
- Brand Strategy: Work alongside director to help build as well as execute brand strategies that drive sales growth, awareness, and engagement.
- Product Innovation: Identify market trends, support consumer research, and collaborate with team to bring new products to market.
- General Manager Mindset: This role will wear many hats. It is a critical skillset to approach all aspects of the job with the mindset of a business operator not only just focusing on Marketing.
- Marketing Campaigns: Help to lead integrated marketing campaigns, including digital, social media, retail promotions, and traditional advertising.
- Retail & E-Commerce Growth: Partner with E-comm team and retail teams to develop retail and online strategies, ensuring a strong brand presence across key distribution channels.
- Cross-functional Collaboration: Work closely with teams, including Sales, R&D, and Operations, as well as external agencies and retail partners.
- Agency Management: Work with our agency partners to execute our brand strategies through media planning and buying as well as with creative expressions of our brand in both social and digital content.
- Performance Tracking: Monitor directed key performance indicators (KPIs) and make data-driven recommendations for continuous improvement.
- Technology Proficiency: Using tools such as excel to enhance or leverage ways of working and completing tasks.
What We Are Looking For:- Personal Characteristics
- "Ownership" mentality about role and assigned tasks
- Is comfortable with a high level of accountability
- Fun, outgoing, energetic, and results oriented personality
- Self-starter, comfortable working independently with limited direction
- Overall confidence in one's abilities and comfortable communicating the facts
- Smart, creative and inquisitive
- Highly organized and strong willed in the face of inertia
- No excuses mindset
- Dependable team player with positive attitude
- Personal values that mesh with SBI values
- Passion for strong brands
- Education & Experience
- 5-7 years of brand management experience preferably in the CPG industry
- Bachelor's degree in marketing, or Business (MBA is a plus).
- Proven experience in developing and executing marketing campaigns and brand strategies.
- Very organized with proven methods to keep projects and processes on track.
- Strong analytical skills with the ability to interpret consumer and sales data.
- Experience with cross-functional teams in CPG.
- Proficient in PowerPoint and Excel.
- Experience with budget planning budget management.
- Knowledge of retail and e-commerce marketing strategies.
- Excellent communication and presentation skills.
- Passion for the food industry.
- Experience with Neilsen or Circana a plus.
- Other
- Candidate will work out of Richmond, Virginia office with a hybrid schedule of 50% in person and 50% remote.
What Is In It For You?Our company acknowledges talented people are attracted to companies that provide competitive pay, comprehensive benefits packages and outstanding advancement opportunities. For this reason we offer a Comprehensive Benefits Plan that includes the following:
- 401K
- Medical/Dental/Vision Coverage
- Vacation, Sick Days and Holidays
- Flexible Spending Accounts
- Tuition Reimbursement
- Employee and Dependent Life Insurance
- Voluntary Disability Insurance
- Other Voluntary Insurance Options
