Our Brand Manager will be accountable for the day-to-day management of the Fiber Well brand, the development and commercialization of new products, P&L management, monthly sales forecasting, innovation project management, packaging and pricing strategy. This role blends brand strategy, operations, analytics, product commercialization, and cross-functional leadership to drive growth and profitability.
Responsibilities:- Help drive strategic brand planning; manage the execution of the marketing plan to ensure efficient and effective use of the budget
- Create strategy for new launches and work directly with COGS to inform pricing
- Manage Fiber Well product launches, from ideation to commercialization, including new item setup in internal systems and retailer portals, packaging, pricing, positioning, and go-to-market strategy.
- Brief marketing, eComm, web, and digital teams on new item launches, ensure copy and creative assets are developed per brand guidelines and ready in time for launches
- Lead cross-functional coordination across COGS, procurement, regulatory, operations, inventory planning, and sales teams
- Drive growth and profitability of the Fiber Well brand
- Develop and enforce brand guidelines across all facets of marketing
- Trend and sales analysis using POS and Nielsen Data
- Review and ensure the profitability of promotional activity
- Conduct monthly sales forecasting, inventory analysis, and planning to ensure proper in-stock levels
- Lead the development of new items from artwork kick off and
- Work closely with the sales team on new item and brand strategy presentations
- Oversee advertising, events and public relationships
- Manage the end-to-end process of Fiber Well marketing, distribution and promotional programs
- All other duties as assigned
Qualifications: - Bachelor's degree or equivalent experience required
- 5+ years in product/brand marketing; experience in the CPG industry a plus
- Ability to identify and interpret trends
- Analytical, strategic, and creative thinker
- Brand financial planning experience
- Proven experience in planning, delivering, and measuring direct marketing campaigns
- Advanced Microsoft Excel and PowerPoint skills are required
- Willing to travel to trade shows, sales meetings and/or retailer presentations
We proudly offer: Medical, Dental, Vision, 401K with Company Match, Pet insurance and more!
We reward the hard work of our team members with fun and exciting company events, Summer Picnic, Festive Packages, Holiday Celebrations, and associate referral bonuses!
