Newell Brands Inc

Brand Manager, Oster

Newell Brands Inc • $95K — $115K *
Atlanta, GA 30349In-Person
Retail & Consumer Goods
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 4-6+ years in brand management or marketing, ideally in CPG or consumer durables
  • Experience with business performance diagnostics using tools like ACNielsen or IRI
  • Strong analytical skills to translate consumer insights into actionable strategies
  • Demonstrated leadership in executing product launches and global innovation initiatives
  • Excellent communication skills with a flair for storytelling and cross-functional influence
  • Fluent in English, with Spanish preferred for broader market engagement

Responsibilities

  • Lead global innovation projects from concept to launch, ensuring market readiness
  • Develop and refine the global brand strategy that adapts to local nuances
  • Enforce adherence to brand identity guidelines across all markets
  • Own the creation of core marketing assets for omni-channel launches
  • Collaborate with local teams to embed global strategies into regional practices
  • Utilize data analytics to track brand performance and identify growth opportunities
  • Coordinate closely with various stakeholders including Sales, Finance, and R&D for project success

Benefits

  • Collaborative and dynamic work environment
  • Opportunities for professional development and career growth
  • Exposure to international markets and cross-functional teamwork
  • Engagement with consumer insights for data-driven projects
  • Participation in the global brand planning process
Full Job Description
Job ID: 16518

Alternate Locations:

Position Summary:

The Brand Manager, Global position on Oster will support the development and execution of global innovation and growth initiatives. The role is a critical team member responsible for ensuring collaboration, communication and strong execution of global plans across all regions and countries.

  • Manage the business with an eye towards speed and focus on increasing gross margin and overall brand profitability
  • Collaborate across all key functions globally and be recognized as a key leader in driving the cross functional team and agenda
  • Communicate regularly with regions and countries to ensure they are properly adapting the global brand strategy, positioning, architecture, innovation and marketing plans to their market
  • Help refine the global brand strategy and global brand positioning in partnership with your leadership team to align with market trends and consumer insights


The ideal candidate will bring at least 4 years of brand management and innovation leadership experience combined with proven ability to drive omnichannel growth in multiple sales channels.

Key Responsibilities:
  • Lead major global innovation projects from concept through launch, including concept development, business case creation, and commercialization
  • Help embed the global brand positioning globally by working with local countries and regions
  • Help lead development of the short and long term global brand strategy; Partner with countries and regions to help them adopt the global brand strategy into their market with only slight changes to fit the nuances of the market
  • Execute the global brand architecture in all brand communications and packaging; Partner with local countries and regions to help them shift fully into the approved global brand architecture
  • Be the enforcer of the global brand identity guidelines in all markets; Protect the brand's immutable core assets and core packaging architecture ensuring all markets comply with the brand identity guidelines in forms of internal and external communication
  • Contribute to the global annual brand planning process with input from the local brand team
  • Own timely development and execution of all core assets needed to support a new item launch for omni channel deployment
  • Be an expert at consumer understanding. Partner with consumer insights to determine the appropriate consumer research needed to support business strategies and deliver winning propositions to market.
  • Understand the global supply chain and procurement landscape to design best in class products to meet consumer needs and financial goals
  • Leverage data sources (POS, eCommerce, consumer research, digital analytics) to track performance and identify opportunities
  • Collaborate closely with Sales, Finance, R&D, Supply Chain, and Marketing partners to deliver on key initiatives
  • Strong cross functional leadership and proven success leading projects and delivering on time.
  • Prior P&L management experience including portfolio management, launching innovation to drive revenue, and innovating to drive brand margin expansion.


Required Experience/Qualifications:
  • A four-year college degree, MBA preferred.
  • 4-6+ years of experience in brand management, marketing, or related field
  • Experience in CPG or consumer durables preferred
  • Experience diagnosing business performance using tools like ACNielsen, IRI, NPD or other systems measuring POS and shipment data
  • Exposure to consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.
  • Strong analytical skills with the ability to translate insights into action
  • Experience leading product launches and innovation projects
  • Demonstrated ability to manage multiple priorities and drive results in a fast-paced environment
  • Strong communication and storytelling skills
  • Collaborative mindset with the ability to influence cross-functional teams
  • Curiosity and passion for consumer insights and data-driven decision-making
  • High levels of accountability, ownership, and execution excellence
  • Demonstrated ability to deliver results
  • Fluent in English required, Spanish preferred


Date Posted: Aug 6, 2026

About Newell Brands Inc

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Learn more about Newell Brands Inc
Size
32,000 employees
Market Cap
$5.3 billion
Industry
Food & Beverages
Net Income
-$770 million
Founded
1903
5 Year Trend
+2.9%
Revenue
$9.3 billion
NASDAQ
NWL
* Ladders Estimates

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