Brand Manager, Origins - GlobalWe are looking for a brand builder who is passionate about supporting the growth of Origins. Reporting into the Director of Brand and Communications, the
Brand Manager, Origins - Global will focus on managing a variety of brand initiatives including global campaigns, product launch moments, and 365 content strategy. You will be a key contributor to the Origins brand story, commercially and creatively
This is a hybrid role, based 3 days out of our
Liberty Village, Torontooffice.
PAY RANGEThe anticipated base salary for this position is $90,000 to $105,000.
Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location.
WHAT YOU'D BE DOING IN THIS ROLE- Own and execute brand marketing plans that drive awareness, equity, and long-term brand love
- Lead end-to-end campaign development - from conceptualizing to briefing, to workback creation and execution
- Help refine the consumer profile and consumer archetypes for Origins
- Partner closely with Creative, Social Media, Communications, Digital Brand, and Digital Marketing to create cohesive and immersive brand storytelling across all key touchpoints
- Support the creation of a content strategy & calendar for Origins
- In partnership with Copywriting, build messaging frameworks to support launches and consistent brand storytelling
- Support the execution of in-person events or activations in partnership with Communications
- Lead reporting and analysis of campaigns and initiatives - ensuring the team has key learnings to inform future strategy
- Partner with Creative, Social, Product Marketing, and PR teams to ensure cohesive storytelling
- Act as a guardian in ensuring consistent tone of voice, visual identity, and brand positioning globally
SKILLS AND QUALIFICATIONS NEEDED TO GET THE JOB DONE- 4-7 years in brand strategy, publishing, or cultural marketing with strong editorial instinct and storytelling ability
- Experience working with creative collaborators or cultural institutions
- Comfort operating in a small, multidisciplinary team
- Proven delivery of successfully integrated, omnichannel brand campaigns
- Exceptional communication skills, with the ability to write a strategic creative brief from a blank page.
- Confident public speaker and presenter of ideas in both large and small, casual and formal settings.
WANT TO JOIN US?Thank you for reading the whole thing! If you liked what you heard, kindly send us your resume. We really appreciate your effort in applying for this position. However, only those who have been shortlisted for interviews will be contacted.
#SP
#LI-EK1
