The Brand Manager will be working side-by-side with other members of Ocean Spray’s Brand Marketing team to drive growth on Ocean Spray’s flagship North American business. You’ll be a part of a passionate group of consumer-obsessed marketers looking to drive sustainable growth for the #1 self-stable juice brand in the category. This position, along with the Director and Base Beverage team, is responsible for brand-building and business–building initiatives, ensuring delivery of our annual financial targets to our grower owners.
A Day in the Life...
- General Brand Management: Responsible for weekly, monthly or quarterly business reporting to Senior Leadership, identifying key growth drivers, as well as areas of opportunity for the beverage business.
- Strategy & Planning: Develop, own and monitor channel-specific forecasts for Beverage products, as part of Ocean Spray’s monthly demand planning process.
- Lead execution of annual marketing strategies to deliver against the beverage team’s fiscal year earnings target and profitability goals.
- Partner with Director to build Beverage Business Unit annual marketing plans and deliver those plans to Sr. Leadership for endorsement. Lead development of semi-annual Sales materials to Retail Sales team.
- Communication & Messaging: Drive communication strategy, partnering with Brand Elevation to develop optimal creative messaging, media plan and shopper marketing programs for key drive windows and products
- Innovation: Lead and champion margin optimization and “design to value” projects for Beverage business to drive top-line and bottom-line growth across Beverage P&L.
- Teaming & Leadership: Lead and inspire team of cross functional peers, across Sales, Insights, Supply, Operations, Packaging, Finance, on key projects to enable growth for the Beverage business.
What We Are Looking For:
- Strong analytic skills.
- Ability to sift through large amounts of data to uncover true drivers behind the “why” and tell the story in a succinct way.
- Superior presentation skills, both in ability to develop compelling stories and to effectively deliver those stories to audiences at all levels within the organization
- Strong interpersonal and communication skills, with a proven ability to influence without authority.
- Candidate should be self-starter who has demonstrated personal and thought leadership capabilities in prior responsibilities.
Education:
Bachelor's or University Degree (Required)
Master's Degree (Preferred)
Work Experience:
At least 5 Years of Experience
Annual Salary:
$116,300 - $145,400
The base salary range information above serves as a guideline of the position’s typical hiring range. We value and appreciate what makes you unique and will consider a variety of factors when determining an offer. These factors include, but are not limited to, your skills and experience, external and internal benchmarks, as well as overall company considerations. Certain positions may be eligible for short-term and long-term incentive rewards. We also offer a competitive and comprehensive benefits program that supports all aspects of your health and well-being.
Benefits:
Complete insurance package on Day-1 that includes a plethora of health and wellness programs
Health, Dental, and Vision insurance
Health savings account
Flexible spending account
Life and accident insurance
Employee assistance program
Telehealth services
1:1 health coaching
Supportive benefits for all the stages of your life
401(k) with up to 6% Company matching; additional potential discretionary match at year-end
Short-Term Incentive/Performance bonuses
Flexible scheduling options
Vacation pay, up to three weeks of time (pro-rated for your first year of employment)
Holiday pay for 12 holidays
Career development and growth opportunities
Tuition/Education assistance programs
Access to LinkedIn Learning
Scholarship programs for children of employees
Parental leave
Bright Horizons Family Solutions – Back-up care, tutoring, etc.
Adoption assistance
Bereavement leave
Up to $300 fitness reimbursement
Up to $300 massage reimbursement
Employee appreciation events
Employee discounts
Charitable giving
