Job Description

BRANDS: Villa Sandi, Borgo Conventi, Mazzei, Boscarelli, Ca Rome, Castello di Fonterutoli, Belguardo

Essential Duties & Responsibilities:

Brand Marketing
• Strategy - create marketing and sales strategy, including three-tier sales and programs, creative development, public relations, winemaker travel, and event marketing
• Communication - develop, implement, and clearly communicate brand marketing objectives, strategies, programs, and tactics for all assigned wine brands; maintain and update all wine and brand information in Salsify; key contact for import winery partners
• Pricing - develop and maintain pricing files; sets and implements three-tier (wholesale) pricing, price programming, and manages Tradeparency price programming approvals
• Product - responsible for managing inventory levels and product mix
• Brand standards - Implement winery partner brand standards to provide consistent messaging, imagery, and quality cues
• Work with outside agencies to manage marketing materials to brand standards
• Promotion -develop trade promotions and marketing programs that drive sales within established annual budget
• Events - works with sales team and winery partners on market work - winemaker dinners, distributor training, new product launches, and trade shows
• Reporting - prepare and present regular business reviews for import partners

Portfolio Planning
• Planning process - creates wholesale brand plan consistent w/sales objectives; conduct category/brand/competitive set analysis to support strategic planning process
• Brand budgets - establish brand marketing budgets for assigned brands and track and evaluate brand spending / profitability
• Operations - involved with operations team for item-set-ups, purchase orders, and compliance at the national level
• Apply strong financial context to decision making, preparing reports & presentations

Qualifications
• Five years of work experience with three years in the wine industry
• Advanced financial acumen with a track record of market analysis, budget management, and strategic planning
• Knowledge of 3-tier distribution system a plus
• Strong strategic skills with the ability to manage and prioritize multiple tasks in a fast-paced, entrepreneurial environment
• Advanced proficiency with Microsoft 365 Office applications (Excel, Word, and PowerPoint, etc.) to create thorough and clear analyses and persuasive presentations and recommendations
• Bachelor's Degree with course work in business/marketing or equivalent experience a plus
• Ability to perform basic business and wine industry computations such as currency exchange rates, discounts, commissions, and margins
• Demonstrated analytical skills with experience in forecasting and marketing research
• Strong people skills and intellectual curiosity are preferred
• Experience with Adobe Suite preferred
• We are a small office so this role will serve as a support role for a diverse range of marketing department projects

This position will be based in our St. Helena, CA office. Expected salary range is $100K - $115K, plus potential annual discretionary bonus.

Shown pay range represents what we reasonably expect to pay for this position, however the actual compensation offered will depend on multiple job-related factors, including but not limited to candidate qualifications, skills, experience, education, location, and alignment with market data. The company reserves the right to modify the range in the future.