THE ROLEThe
Manager, Marketing Innovation will play an important role in shaping the future growth pipeline for Nature Made®. This high-impact role supports cross-functional innovation projects from consumer and market insight through concept development, business case building, commercialization, and launch readiness.
In this role, reporting to the Senior Manager, Marketing Innovation, you'll be working on the forefront of emerging scientific and consumer trends, with high exposure to senior leadership and the unique opportunity to translate consumer insights into differentiated, science-backed products that enable consumers to live healthier lives.
RESPONSIBILITIES Critical contributions this role is accountable for include: - Consumer & Market Insights
Analyze and synthesize consumer insights, market trends, and competitive dynamics to identify opportunity spaces and inform innovation strategy within priority need states
- Innovation Strategy & Concept Development
Develop product concepts, positioning, and claims informed by consumer needs, scientific substantiation, and business objectives, ensuring clear strategic rationale
- Cross-Functional Partnership
Partner with cross-functional teams (Science & Technology, Regulatory, Legal, Finance, Sales) to align on and advance strategically grounded innovation initiatives from concept through commercialization
- Business Case Development
Support development of business cases, including market sizing, financials, and key assumptions, ensuring recommendations are rooted in strategic insights and growth opportunities
- Commercialization & Launch Support
Partner with Brand and Sales teams to support commercialization planning and execution, including development of consumer-facing messaging grounded in science
THE IDEAL CANDIDATE The ideal candidate brings strong strategic thinking, analytical rigor, and a collaborative mindset. They are able to translate insights, data, and scientific inputs into clear strategic choices and actionable recommendations, while working effectively across functions.
- Strong communication and storytelling skills
- Ability to balance strategic thinking with executional excellence
- Curiosity about consumers, wellness trends, ingredients, and emerging benefits
- Analytical mindset with ability to leverage data to inform decisions
- Ability to navigate ambiguity and define clear direction in complex situations
- Collaborative approach with strong influencing skills
- Ability to translate scientific concepts into consumer-relevant benefits and claims
CRITICAL SUCCESS FACTORS You'll be most successful in this role if you have: - Experience supporting new product innovation and commercialization, with a clear understanding of how to advance concepts from insight to market
- Strong ability to translate consumer insights and market data into clear, strategically grounded innovation opportunities
- Analytical acumen, with experience using syndicated and custom data to inform strategy, prioritize opportunities, and guide decision-making
- Demonstrated ability to work cross-functionally and influence stakeholders to align on strategic direction and drive initiatives forward
- Strong business and financial acumen, with the ability to connect innovation initiatives to growth, profitability, and broader business objectives
EXPERIENCE - Requires a four-year college or university degree or its equivalent, MBA preferred
- Requires a minimum of 4 years' experience post-MBA or 7 years post-college, with at least 2 years supporting innovation, new product development, or commercialization.
- Experience working in the Consumer-Packaged Goods (CPG) industry is required, with a preference for Health & Wellness, Vitamin and Supplements, or OTC Pharmaceutical industry
OUR OFFERHere, career paths aren't predefined, and bureaucratic limitations don't exist -- you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Pharmavite is investing more in the development of our team -- to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization.
Pharmavite is committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.
SALARY RANGENational Target Base Pay Range: $117,000.00 - $195,000.00. The salary range for this position is based on national standards.
For candidates in California and New York metro the Target Base Pay Range is $130,000 - $216,000, to reflect the cost of living and market conditions in those areas.
Actual compensation will take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location, education, experience, qualifications and job-related skills. It is not typical for an individual to be hired above the midpoint of the range for their role and compensation decisions depend on the facts and circumstances of each case. This information is provided to applicants in accordance with state and local laws.
Base pay is only one component of our total rewards offerings, and we will take the full offering into consideration when presenting an offer of employment. Our total rewards package for this position may also include an annual performance bonus, Medical, dental and vision benefits, 401K match, and other wellness benefits.
DISCLOSURE:Any misrepresentations or false statements during the application process, including regarding U.S. work authorization and/or the need for immigration sponsorship or support, may result in the rejection of candidacy or the termination of employment. 
