Abbott

Senior Brand Manager, Government Marketing

Abbott • $130K — $261K *
Alameda, CA 94501In-Person
Healthcare
Less than 5 years of experience
Reposted 3 days ago
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Marketing, Business, Life Sciences, or a related field
  • 4-6 years of experience in product marketing within healthcare, pharmaceutical, medical device, or regulated industries
  • Knowledge of brand marketing fundamentals including campaign development and channel mix
  • Familiarity with regulatory standards and requirements for medical devices or Rx products
  • Strong project management and analytical skills

Responsibilities

  • Assist in developing marketing strategies to enhance FreeStyle Libre brand growth in government channels
  • Monitor market trends and customer feedback to identify growth opportunities
  • Translate complex product and clinical information into clear messaging for healthcare professionals
  • Lead creative agency management for effective marketing material delivery
  • Collaborate with field sales leadership to ensure marketing execution
  • Develop and analyze KPIs to measure marketing program performance
  • Manage project budgets and provide financial updates to stakeholders

Benefits

  • Comprehensive health and wellness benefits included
  • Support for a balanced work-life integration
  • Opportunities for professional growth and development
  • Collaborative and innovative work environment
  • Participation in impactful projects that improve the lives of patients with diabetes
Full Job Description
JOB DESCRIPTION:

The Opportunity

This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We're revolutionizing the way people monitor their glucose levels with our new sensing technology.

As Senior Brand Manager, Government Marketing U.S.you will assist in developing marketing strategies and tactics to drive the growth of the FreeStyle Libre brand in VA, DoD, and IHS channels.

What You'll Work On
  • Assist in achieving U.S. sales and margin by assisting in the development of marketing strategies and tactics in the government channels
  • Monitor U.S. market trends, customer behavior/feedback, and competitive activities to identify market opportunities in our channels
  • Ability to translate product, clinical, and scientific information into meaningful Healthcare Professional messaging
  • Lead and manage creative agencies to deliver effective marketing materials to support field sales
  • Collaborate with the field sales leadership team to drive execution excellence
  • Develop KPIs and analysis to monitor the performance of marketing programs, and adjust tactics as needed
  • Partner with Regulatory Affairs, Medical Affairs, Legal, and OEC colleagues to ensure the development and approval of compliant and effective promotional tactics
  • Prepare demo kits forecasts, PIFs, and other business cases for new initiatives
  • Demonstrate independence by prioritizing and completing assignments
  • Own and manage the budget for the projects. Maintains tracking of a budget file and communicates updates to the team's budget owner


Required Qualifications
  • Bachelors Degree in Marketing, Business, Life Sciences, or a related field.
  • Minimum of 4-6 years of experience in product marketing in healthcare, pharmaceutical, medical device, or a regulated industry.


Preferred Qualifications
  • MBA
  • Demonstrated ability to synthesize, prioritize, and drive results with a high sense of urgency and an ability to think creatively, strategically, and quickly, and to learn and act quickly
  • Self-motivated and proactive with a strong work ethic and proven track record of executing with excellence in a fast-paced environment
  • Knowledge of all aspects of brand marketing, including positioning, branding, campaign development, and channel mix
  • Knowledge of applicable regulatory standards and requirements for medical devices or Rx products preferred. The ability to work through barriers and Regulatory constraints is a must
  • Strong presentation and communication skills
  • Strong analytical skill - Proven ability to identify/define business questions and issues and develop strategic, analytical, and financial frameworks to conduct analysis
  • Strong project management and conflict resolution skills -the ability to manage complex projects and programs. Ability to pull the appropriate level, functional, and cross-functional teams together to support initiatives


Apply Now

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/

The base pay for this position is
$130,700.00 - $261,300.00
In specific locations, the pay range may vary from the range posted.

JOB FAMILY:
Product Management

DIVISION:
ADC Diabetes Care

LOCATION:
United States > Alameda : Plaza 6 Building

ADDITIONAL LOCATIONS:

WORK SHIFT:
Standard

TRAVEL:
Yes, 20 % of the Time

MEDICAL SURVEILLANCE:
No

SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

About Abbott

Abbott Careers

Joining Abbott means becoming part of a globally diverse team dedicated to making a lasting impact on human health. As a leader in healthcare innovation, Abbott provides a dynamic workplace where careers flourish through growth, leadership, and diversity training.

Opportunities at Abbott

Explore a world of opportunities with our team. Whether you're seeking job opportunities in engineering, marketing, research, or healthcare, Abbott offers a variety of positions that allow professionals to grow their careers. Our commitment to diversity and innovation is evident in every aspect of our work, fostering an inclusive culture that values each team member's contribution.

Work You'll Do

At Abbott, every role contributes to our mission of helping people live fuller lives through better health. From groundbreaking research in medical devices to advancements in pharmaceuticals, our team is at the forefront of healthcare innovation. By joining Abbott, you are not just accepting a job; you are embarking on a path of professional and personal growth.

Internship Programs

Kickstart your career with an Abbott internship. Our programs provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Interns at Abbott work on projects that matter, gaining the experience and knowledge necessary to succeed in their future careers.

Professional Development

Abbott is dedicated to the continuous professional development of its employees. With access to cutting-edge technology, leadership programs, and diversity training, our team members are equipped to lead and innovate within the healthcare industry. We support your career journey with robust training programs, mentorship, and opportunities for networking and professional growth.

Benefits and Culture

Our employees enjoy comprehensive benefits designed to support their life and well-being. From health insurance to retirement plans, we ensure our team has everything they need to thrive. Abbott's culture is built on a foundation of respect and integrity, united by a shared commitment to improving health outcomes.

Join Our Team

Discover the impact you can make with a career at Abbott. We are hiring individuals who are passionate, curious, and driven to lead. Search open positions that match your skills and interests on our Jobs page. Prepare your resume, sharpen your interview skills, and get ready to join a team that's at the cutting edge of healthcare solutions.

Stay Connected

Keep up to date with career tips, industry insights, and company news—all from the people who work here. Subscribe to our Careers Blog and personalize your subscription to receive job alerts and insider tips tailored to your preferences.

Explore Abbott

With a commitment to improving life through innovation, leadership, and diversity, Abbott is a place where you can fulfill your potential. See what exciting and rewarding opportunities await at Abbott by exploring our career opportunities today.

SEARCH ABBOTT JOBS

Join us in our mission to make the world a healthier place through innovation, leadership, and diversity. Your journey to a fulfilling career at Abbott starts here.
Learn more about Abbott
Size
113,000 employees
Market Cap
$189 billion
Industry
Healthcare
Net Income
$4.4 billion
Founded
1944
5 Year Trend
+15.6%
Revenue
$34.6 billion
NASDAQ
ABT
* Ladders Estimates

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