PlayStation

Brand Manager, Games Marketing

PlayStation • $110K — $130K *
San Mateo, CA 94403In-Person
Consumer Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5-7 years of brand and product marketing experience.
  • Deep knowledge of AAA games, with platform experience as a bonus.
  • Proven success in crafting impactful global consumer strategies and marketing campaigns.
  • Extensive understanding of all marketing facets: consumer insights, product positioning, and promotions.
  • Ability to influence and engage various stakeholders towards a brand vision.
  • Strong passion for video games is highly desirable.

Responsibilities

  • Define global brand and product strategy focusing on unique selling points.
  • Collaborate with cross-functional global teams for holistic business results.
  • Ensure success of global marketing campaigns through effective management.
  • Oversee tactical execution of brand activations across campaigns.
  • Manage relationships with creative teams and agencies for asset delivery.
  • Develop product marketing strategy in partnership with the LA development studio.
  • Utilize consumer insights during game development based on research.

Benefits

  • Dynamic work environment in a leading entertainment company.
  • Opportunities for growth within a renowned gaming brand.
  • Access to innovative marketing tools and technologies.
  • Collaboration with top-tier global marketing teams.
Full Job Description
Brand Manager | Global Games Marketing

Sony Interactive Entertainment is looking to hire a Brand Manager to support our exclusive games developed by PlayStation Studios. Reporting directly into the Senior Staff Manager, Global Brand Marketing, this role will work closely with a team of global marketers and partner with development studios to craft the brand and global go-to-market marketing strategy for several high-profile game titles.

RESPONSIBILITIES:

Marketing and Brand Strategy
  • Define global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights.
  • Partner with global cross-functional teams, responsible for pulling together holistic global business results for their portfolio.
  • Accountable for the success of the global marketing campaigns.
  • Ensure consistent representation of brands' global activations while overseeing tactical execution on global campaigns.
  • Manage internal creative teams and external agencies to deliver key marketing and creative assets and programs while ensuring alignment across multiple stakeholders.


Studio Partnership
  • Partner with development studio based in Los Angeles to develop product marketing strategy for game titles, including determining appropriate target audiences, business models (financial models and/or monetization strategies), launch timing, and product/service feature sets.
  • Ensure consumer insights are provided during the development of games through world-class qualitative and quantitative research.


Budget Management
  • Financial responsibility for marketing strategies, initiatives and advertising related efforts for specific game franchise.
  • Manage global marketing budget for the title.


REQUIREMENTS:
  • Deep understanding of and experience working on AAA Games, platform experience a plus.
  • Demonstrated record of success in developing high impact global consumer strategies, mass market marketing campaigns, brand marketing, and direct to consumer performance-based marketing, for a portfolio of games/services.
  • Must have broad experience and understanding of all facets of the marketing discipline including consumer insights, product positioning, consumer promotions, online innovation and creative development.
  • Ability of influencing and engaging external and internal stakeholders in a franchise brand vision.
  • Extensive knowledge of and a passion for video games is a huge plus.


RELATED EXPERIENCE/EDUCATION:
  • 5-7 years of brand and product marketing.
  • Bachelors degree or equivalent (MBA a plus)

About PlayStation

PlayStation is a video game brand that consists of four home video game consoles, as well as a media center, an online service, a line of controllers, two handhelds and a phone, as well as multiple magazines. The brand is produced by Sony Interactive Entertainment, a division of Sony, with the first PlayStation console released in December 1994, followed by the PlayStation 2 in 2000, the PlayStation 3 in 2006, the PlayStation 4 in 2013, and the PlayStation 5 in 2020. PlayStation also has a strong online presence, with the PlayStation Network (PSN) which provides online gaming, streaming services, and access to the PlayStation Store. The PlayStation brand has become one of the most successful video game brands in history, with over 500 million consoles sold worldwide.
Learn more about PlayStation
Size
9,000 employees
Industry
Consumer Technology
* Ladders Estimates

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