Beam Suntory

Brand Manager, FMB RTD (Colorado)

Beam Suntory • $100K — $120K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in Commercial Marketing, Field Marketing, Trade Development, or Brand Marketing
  • Preferred experience in the alcohol beverage industry
  • Proven track record of turning brand plans into locally relevant programs
  • Strong local network among trade and community groups
  • Excellent communication, presentation, and organizational skills
  • Experience managing field budgets and financial analysis
  • Proficiency in MS Office, Salesforce, and SAP

Responsibilities

  • Collaborate with Sales and partners to execute high-quality programs for growth in Colorado
  • Lead local commercialization and ensure brand programming is relevant and engaging
  • Act as liaison between central Brand Team and local stakeholders to ensure alignment
  • Assist in annual brand planning by creating actionable local marketing plans
  • Set framework for local planning and ensure efficient budget management
  • Identify partnerships to grow FMB brand portfolio
  • Create and execute local programming to enhance brand relevance
  • Analyze key business metrics to inform strategic recommendations
  • Share best practices with other business units to enhance programming effectiveness
  • Own local P&L responsibilities including spend and ROI management

Benefits

  • 401K match and profit sharing
  • Medical and wellness benefits
  • Potential for annual bonus
  • Up to 50% travel support based on role requirements
  • Relocation and immigration assistance may be available
Full Job Description
What makes this a great opportunity?
• The alc/bev industry is an exciting, dynamic, and fast-paced business. Suntory Global Spirits is a top player in the spirits business and focused on becoming a top player within the Ready to Drink category, capturing new consumers and occasions not currently being serviced by our full bottle strength spirit brands in our key markets. Key to this ambition is winning in Flavored Malt Beverages (FMBs)
• This role will be an integral part of the team defining what success looks like in the FMB market, as well as building the playbook on how to achieve it
• Opportunity to make a mark in a new, highly important business area for Suntory Global Spirits in the US
• This position is a critical leadership role, strategically building our brands at the local level in a dynamic business unit, Colorado.
• This position will be a natural progression and training ground for future positions in US Brands, NA Commercial Marketing, or Sales.
• This position reports to Director, FMB Marketing, and works closely with the wider RTD organization, General and State Managers, field marketing, as well as central brand leadership

Role Responsibilities
• The FMB Brand Manager will work closely with Sales and other cross functional partners to deliver the highest quality programs and execution to drive planned Volume, NSV, DGP, and distribution growth for Colorado. This includes overseeing and driving strategic local programs, local sponsorships, partnerships, and key strategic relationships.
• The FMB Brand Manager will be an expert in their local market/ state, leading local commercialization and brand activities, and ensuring that brand programming is relevant, timely, and engaging to our core audience at the local level.
• The role is a critical partner sitting between the central Brand Team, Local Sales, Finance, and our SGS Distributor Partners. The function is responsible for ensuring that sales and distributor teams are educated and inspired about brand strategy, innovation, consumer targets and execute programming with excellence.
• As part of annual brand planning, assist in key elements of planning, including working with local stakeholders to build locally relevant and actionable marketing plans.
• The FMB Brand Manager sets framework for State/local Planning and build plans that are on brand, locally relevant and drive volume. The role works collaboratively with local FMB field teams to ensure BI is appropriately planned against the right touchpoints, spent efficiently and forecasts are met.
• Lead the identification of local partnerships to identify relevant local partners to grow our portfolio of FMB brands.
• Lead the creation and execution of local programming to drive relevance with consumers at local accounts and events.
• The role will also assist with analyzing key business metrics (depletions, distribution, velocity, Nielsen/ consumption, pricing, profit, etc.). Prepare analysis and make recommendations for action.
• Partner with other business units to share best practices and collaborate on programming. This includes informing the central team about interesting developments in the FMB and wider bev/ alc world, especially in your market.
• Own the local P&L of the brand, taking ownership of spend, KPI deliverables, and ROI at the local/ market level.
• Drive diversity and inclusion within team and with the Consumer cohorts we are targeting.
• Key customers of this role include: Sr. Director of Commercialization and their sales org, General Manager and, local FMB team, as well as the rest of the local SGS organization (State managers, Field marketing managers/ associate managers, Key Account managers, etc.)

Qualifications
• Commercial Leadership & Acumen Experience: 5+ years of experience, preferably Commercial Marketing, Field Marketing, Trade Development or Brand Marketing
• Alcohol beverage industry experience preferred
• Demonstrated ability to turn brand plans into locally relevant, compelling programs
• Demonstrated strong local knowledge of, and network among trade, and other local groups (local sports, local events, local clubs, etc.)
• Strong influence, communication, presentation, and organizational skills a must as well as experience with effective cross-functional teams
• Financial Acumen: Field BI Budget Management
• Must be proficient in MS Office, Salesforce, and SAP
• Up to 50% travel

The salary range for this role, based in Colorado is $100,000 to $120,000 along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. The salary range is commensurate with the candidate's location, experience, and skillset.

While relocation, immigration, and/or tax compliance support are not guaranteed, we may offer assistance to successful candidates depending on factors such as role requirements in accordance with company guidelines.

About Beam Suntory

Beam Suntory is a leading global premium spirits company that produces and sells a wide range of alcoholic beverages, including bourbon, scotch, tequila, and vodka. The company was formed in 2014 through the merger of Beam Inc. and Suntory Holdings Limited. Beam Suntory has over 4,000 employees and operates in more than 170 countries. The company's portfolio includes several well-known brands, such as Jim Beam, Maker's Mark, and Courvoisier. Beam Suntory is committed to sustainability and has implemented several initiatives to reduce its environmental impact.
Learn more about Beam Suntory
Size
4,000 employees
Industry
Founded
1899

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