B&G Foods

Brand Manager

B&G Foods$101K — $169K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree required, MBA preferred
  • Minimum of 5 years marketing experience in consumer products, preferably in food
  • Experience in packaging, advertising, and material design
  • Strong business acumen with industry and retail knowledge
  • Proficient in data analysis using Nielsen/IRI
  • Exceptional project management and organizational skills
  • Strong communication skills, both verbal and written

Responsibilities

  • Deliver sales, profit margin, and EBITDA goals for managed brands
  • Lead cross-functional teams on brand initiatives
  • Manage business analytics and forecasting
  • Develop and implement consumer and shopper marketing programs
  • Manage marketing and advertising budgets effectively
  • Create long-term growth strategies
  • Analyze brand performance using internal and external data

Benefits

  • Comprehensive health and wellness coverage for employees and families
  • Paid time off including holidays, vacation, and sick days
  • 401(k) plan with opportunities for savings
  • Tuition reimbursement program available
  • Employee assistance and wellness programs
  • Flexible spending accounts to manage expenses
  • Telemedicine options for healthcare access
  • Paid parental leave for new parents
  • Employee discounts to enhance savings
  • Work-life balance initiatives
Full Job Description

The Brand Manager is responsible for managing the day-to-day marketing and general management duties across a portfolio of the company’s largest grocery brands, as well as the development of long-term strategies. The Brand Manager will work with internal and external partners to execute such tactics as consumer & shopper marketing initiatives, promotion plans, forecasting, new product launches, and packaging changes.   

Responsibilities:

  • Deliver corporate sales, profit margin, and EBITDA goals across a portfolio of directly managed brands

  • Led cross-functional teams for various brand initiatives, including new product launches, packaging changes, and cost-saving initiatives.

  • Manage business analytics, forecasting, and planning.

  • Develop and implement all consumer and shopper marketing programs.

  • Efficiently manage all marketing and advertising budgets to achieve brand objectives.

  • Develop long-term growth strategies.

  • P&L ownership, including cost-improvement initiatives and linkage with the Trade Marketing team.

  • Develop and execute annual marketing plans and 3-5 year strategic plans.

  • Work closely with Sales Management to implement and analyze trade promotions.

  • Analyze and monitor brand and category performance using internal (Brio) and external data (Nielsen and Spectra). Recommend and implement action plans.

  • Recommend designers and printers for new label/packaging designs and manufacturing.

  • Recommend new product development and selection for the assigned brand.

Experience, Skills, Education:

  • Bachelor's Degree required, MBA preferred.

  • A Minimum of 5 years of marketing experience in consumer products, preferably in food required.

  • Have experience with the development and design of packaging, advertising, and other materials.

  • Demonstrates strong business acumen and possesses strong knowledge of the industry and retail landscape.

  • Demonstrated leadership skills, learning agility, problem-solving, project management, analytical, organizational, and strategic thinking skills.

  • Demonstrated ability to analyze and interpret Nielsen/IRI data to make sound business recommendations to management.

  • Demonstrates the ability to handle multiple projects in a fast-paced, resource-limited environment.

  • Demonstrate the ability to work in an unstructured environment.

  • Possess Microsoft Suite proficiency

  • Possesses strong communication skills - both verbal and written.

  • Must be able to multitask and re-prioritize workload frequently.

  • Must be detail-oriented and organized.

  • Must have strong creative skills.

  • Must have an entrepreneurial spirit, be a self-starter, and be a results-oriented individual.

Compensation:

Base Pay Range:

$101,897.00 - $169,829.00

Final base pay will be determined based on factors including, but not limited to; role responsibilities, experience, skills, education, geographic location, and/or internal pay equity. Please keep in mind that we consider internal pay equity and hiring at the maximum of the salary range uncommon. Total pay may include other forms of compensation including short-term incentive bonus.

Benefits:

We offer a variety of benefits that include comprehensive, affordable health and wellness coverage for you and your family.

  • Paid time off (holidays, vacation and sick days)

  • Medical, prescription drugs, dental and vision coverage

  • Life, disability and AD&D insurance

  • 401(k) plan

  • Flexible spending accounts

  • Tuition reimbursement program

  • Employee assistance programs

  • Telemedicine

  • Work-life balance

  • Employee discounts

  • Wellness program

  • Paid parental leave

Benefits may vary by location and position.

About B&G Foods

B&G Foods, Inc. manufactures, sells, and distributes a portfolio of shelf-stable and frozen foods, and household products in the United States, Canada, and Puerto Rico. Its products include frozen and canned vegetables, hot cereals, fruit spreads, canned meats and beans, bagel chips, spices, seasonings, hot sauces, wine vinegars, maple syrups, molasses, salad dressings, pizza crusts, Mexican-style sauces, dry soups, taco shells and kits, salsas, pickles, peppers, tomato-based products, baking powder and soda, corn starch, and other products. The company markets its products under various brands, including Ac'cent, B&G, B&M, Baker's Joy, Bear Creek Country Kitchens, Brer Rabbit, Canoleo, Cary's, Cream of Rice, Cream of Wheat, Devonsheer, Don Pepino, Durkee, Emeril's, Grandma's Molasses, Green Giant, JJ Flats, Joan of Arc, Las Palmas, Le Sueur, MacDonald's, Mama Mary's, Maple Grove Farms of Vermont, Molly McButter, Mrs. Dash, New York Flatbreads, New York Style, Old London, Original Tings, Ortega, Pirate's Booty, Polaner, Red Devil, Regina, Sa-són, Sclafani, Smart Puffs, Spring Tree, Sugar Twin, Tone's, Trappey's, TrueNorth, Underwood, Vermont Maid, Victoria, Weber, and Wright's. The company sells its products through supermarkets and grocery stores. B&G Foods, Inc. was founded in 1822 and is headquartered in Parsippany, New Jersey.
Learn more about B&G Foods
Size
2,847 employees
Market Cap
$787.9 million
Industry
Net Income
$131.9 million
Founded
1996
5 Year Trend
+8.4%
Revenue
$1.9 billion
NASDAQ

Similar Jobs

More Jobs at B&G Foods

More Food & Beverages Jobs

Find similar Brand Manager jobs: