Aflac

Brand Manager

Aflac$85K — $115K *
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Marketing, Business Administration or related field
  • Four to six years of professional marketing work experience
  • Two to four years in a fast-paced brand marketing environment
  • Proven experience managing high-value business projects
  • Strong problem-solving skills and positive attitude

Responsibilities

  • Analyze market trends and consumer behaviors
  • Monitor performance against KPIs
  • Develop reports and present campaign successes
  • Manage budgets and timelines for campaigns
  • Create brand positioning and communication strategies
  • Oversee brand strategy processes
  • Collaborate with cross-functional teams on marketing execution

Benefits

  • Medical, dental, and vision coverage
  • Prescription drug coverage
  • Health and dependent care flexible spending
  • Aflac supplemental policies at no cost to employee
  • 401(k) plans with company match
  • Annual bonuses
  • Opportunity to purchase company stock
  • 11 paid holidays and up to 20 days PTO
  • Compliance with state-mandated sick leave and other leaves of absence
Full Job Description
Salary Range: : $85,000 - $115,000

Job Posting End Date: September 11, 2026

Worker Designation - This role is hybrid. This means you will be expected to report to one of our Aflac offices located in Columbus, GA for at least 60% of the work week. You will work from your home (within the continental US) for the remaining portion of the work week. Details of this schedule will be discussed with your leadership.

What does it take to be successful in this role?
• Excellent communication skills and interpersonal skills to manage interactions with internal and external partners; also in the creation of decks derived from various research and analyses of brand marketing programs and the market environment; Possess skills in tailoring messages in a manner that relates and resonates to different audiences.
• Experience managing multiple projects at once in a fast paced environment
• Must be a creative and strategic thinker, capable of prioritizing and managing multiple projects and tasks, and meet their deadlines,
• Must have exceptional problem-solving skills, and a positive can-do attitude; work comfortably in a group setting, be proactive and have a thirst for knowledge, and have an ability to deliver results exceeding expectations, and display composure under stress.
• Must possess outstanding communication skills necessary in the conveyance of clear, concise, and unambiguous information.
• Facilitate smooth and efficient execution of duties by brand marketing personnel and collaborating team members.
• Strong communication skills to manage interactions with internal and external partners, and in the creation of decks derived from various research and analyses of the brand marketing programs and the market environment.
• Ability to influence and manage relationships, establishing long-term and meaningful external connections on behalf of the business.

Education & Experience Required
  • Bachelor's Degree in Marketing, Business Administration or related field
  • Four to six years of professional job-related work experience
  • Two to four years experience in a in a fast paced brand marketing environment
  • Proven and successful experience working with a team on high-value business projects portraying successful project management, time management, and people management skills

Or an equivalent combination of education and experience

Education & Experience Preferred
  • Master's degree in Marketing, Business Administration or related field


Travel

Travel is less than or equal to 25%.

Principal Duties & Responsibilities
• Provide comprehensive analysis of market trends, analysis of consumer habits, competitor pricing impact, sales techniques, advertising performance
• Monitors and reports performance against KPIs; Identifies opportunities and concerns to drive growth and profitability.
• Develops reports and presents on campaign efforts, successes, etc.
• Manages campaign/program budgets and timelines in order to execute key plans and ensure objective are met on time and within budget.
• Responsible for the development of brand positioning and communication strategies.
• Manages brand strategy processes, including guidelines, vision, and value proposition for short and long term strategic objectives.
• Develops strategies and manage marketing campaigns to ensure customers' expectations are met.
• Works with cross-functional teams to ensure marketing efforts are executed.
• Provide guidance and direction to Associate Brand Managers and Coordinators.

Total Rewards

The salary range for this job is : $85,000 - $115,000. This range is specific to the job and salary offers consider a wide range of factors that are considered in making compensation decisions, including, but not limited to: education, experience, licensure, certifications, geographic location, and peer compensation. The range has been created in good faith based on information known to Aflac at the time of the posting.

At Aflac, it is not typical for an individual to be hired at or near the top of the range for the role to allow for future and continued salary growth, and compensation decisions are dependent on the circumstances of each case. This salary range does not include any potential incentive pay or benefits, however, such information will be provided separately when appropriate.

In addition to the base salary, we offer an array of benefits to meet your needs including medical, dental, and vision coverage, prescription drug coverage, health care flexible spending, dependent care flexible spending, Aflac supplemental policies (Accident, Cancer, Critical Illness and Hospital Indemnity offered at no costs to employee), 401(k) plans, annual bonuses, and an opportunity to purchase company stock. On an annual basis, you'll also be offered 11 paid holidays, up to 20 days PTO to be used for any reason, and, if eligible, state-mandated sick leave (Washington employees accrue 1-hour sick leave for every 40 hours worked) and other leaves of absence, if eligible, when needed to support your physical, financial, and emotional well-being. Aflac complies with all applicable leave laws, including, but not limited to, sick and safe leave, and adoption and parental leave, in all states and localities.

About Aflac

Aflac is a financial services company that offers supplemental and renewable insurance solutions to individuals and businesses in the United States. The company offers a range of insurance products to individuals and families, employers, brokers, and agents. Its product portfolio includes accident, cancer, critical illness, life, hospital, short-term disability, dental, and vision insurance policies. It also offers many services to employers, including cafeteria plans, policyholder change plans, COBRA administration, commuter spending accounts, HSA and HRA incentives, and enrollment solutions. Aflac was founded in 1955 and is based in Columbus, Georgia.

Aflac Careers

Joining Aflac’s dedicated team offers more than just job opportunities; it’s a chance to be part of a company known for its strong culture of care and commitment to innovation and leadership in the insurance industry. Work You’ll Do At Aflac, we’re not just about selling insurance; we’re about providing a safety net and making a real difference in people’s lives. Our team is driven by the mission to help our clients feel protected and supported. By joining our market-leading team, you will play a key role in guiding customers through their times of need with empathy and expertise. Transform your career with Aflac, where we combine your skills with our resources to foster personal and professional growth. Lead in a position where your daily efforts contribute to our reputation as a leader in supplemental insurance. Work with a diverse team of professionals who bring high levels of expertise and passion to their work. Aflac is committed to diversity training and fostering an inclusive environment where all team members can thrive. Aflac Career Opportunities We are continuously expanding our services and innovating our products, creating a variety of career paths in various departments. Whether you’re looking for a leadership role, a position in customer service, sales, or IT, Aflac offers a breadth of job opportunities. Do Innovative Work Join Aflac and contribute to our legacy of innovation by implementing solutions that push the boundaries of what insurance can do. With over 50 million people relying on us, your work at Aflac impacts lives significantly, offering you a career that is as rewarding as it is challenging. Be Part of a Great Team At Aflac, you’ll collaborate with industry experts and leaders who are eager to share their knowledge and welcome fresh ideas. Our team’s strength lies in our unity and our commitment to fostering leadership and professional development. Future-Proof Your Career Aflac supports your career ambitions with unmatched opportunities for professional growth, including comprehensive training programs, certification support, and leadership development. We ensure that your career journey is supported at every step with the tools and training you need to succeed. Explore Internship and Employment Opportunities Aflac offers a range of internship and employment opportunities designed to provide valuable industry experience and professional networking. These positions are crafted to enhance your resume and skills, preparing you for a long-term career in the insurance industry. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Start your journey with Aflac today and discover how your career can flourish in an environment built on innovation and respect for diversity. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work at Aflac. Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at Aflac.
Learn more about Aflac
Size
12,447 employees
Market Cap
$44.3 billion
Industry
Net Income
$4.7 billion
Founded
1955
5 Year Trend
-0.5%
Revenue
$22.1 billion
NASDAQ

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