Job Description:Position Summary:The Brand Management Manager is responsible for leading strategic brand initiatives and managing key brand programs that strengthen the firm's brand experience across all touchpoints. This role partners closely with Brand Management leadership to execute the firm's brand strategy, oversee independent workstreams, and support the continued evolution of the firm's brand management function.
Working collaboratively with Creative, Content, Events, Marketing, Business Development, and stakeholders across the firm, the Manager serves as a trusted brand advisor, ensuring brand initiatives are executed thoughtfully, consistently, and in alignment with the firm's strategic priorities. The role balances strategic thinking with operational excellence, helping translate brand strategy into scalable programs, processes, and resources that enable consistent brand expression across the organization.
Essential Functions and Responsibilities:- Partner with Brand Management leadership to develop and execute brand strategies that strengthen the firm's positioning, messaging, and overall brand experience
- Lead strategic brand initiatives that advance firm priorities and drive greater brand awareness, consistency, and engagement across internal and external audiences
- Serve as a trusted advisor to stakeholders across the firm, providing guidance on brand strategy, governance, positioning, messaging, and application
- Develop and manage the firm's branded merchandise strategy, including product assortment, vendor partnerships, and programs that reinforce and elevate the firm's brand
- Establish and monitor brand measurement frameworks, leveraging data, stakeholder feedback, and market insights to evaluate brand performance and inform future strategies
- Design and deliver brand education, training, and enablement programs that increase understanding, adoption, and advocacy of the firm's brand across the organization
- Partner with Creative, Content, Events, Business Development, and other cross-functional teams to ensure integrated, differentiated, and consistent brand experiences
- Lead cross-functional brand projects from strategy through execution, aligning stakeholders and driving successful delivery of key firm initiatives
- Provide day-to-day coaching and guidance to Brand Management Specialists while contributing to the continued evolution of the firm's overall brand strategy and management function
Job Specifications:- Bachelor's degree in Marketing, Brand Management, Communications, Business, or a related field
- 5-8 years of progressive experience in brand management, brand strategy, marketing, or a related discipline
- Prior experience at a large brand agency and/or professional services firm
- Experience mentoring or providing day-to-day guidance to junior team members is preferred
- Demonstrated experience developing and executing brand strategies that strengthen positioning, messaging, and overall brand consistency
- Strong understanding of brand governance principles and experience driving adoption of brand standards across a complex organization
- Experience leading cross-functional brand initiatives and influencing stakeholders across multiple functions and levels of the organization
- Proven ability to manage complex projects from strategy through execution while balancing competing priorities and deadlines
- Experience developing brand measurement frameworks and leveraging qualitative and quantitative insights to inform brand strategy and continuous improvement
- Familiarity with branded merchandise strategy, promotional products, and vendor management as part of a broader brand experience
- Excellent communication skills - both written and verbal, presentation skills, with the ability to articulate complex brand concepts to diverse audiences
- Strong relationship-building, collaboration, and consulting skills, with the ability to influence without direct authority
- Strategic thinker with strong analytical and problem-solving skills, a continuous improvement mindset, and exceptional attention to detail
Successful candidates will be provided with outstanding career opportunities and will receive a competitive total rewards package with the opportunity to earn performance-based bonuses.
Target Hiring Range $145,000 - $194,000
Please note that quoted salary ranges are not guarantees of what final salary offers may be. Base pay is based on market location and may vary depending on job-related knowledge, skills, experience, and geographic location. Base pay is only one part of the Total Rewards that MWS provides to compensate and recognize our staff professionals for their work. Full time positions are eligible for a discretionary bonus and a comprehensive benefits package.
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Physical Demands and Work Environment:The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical Demands:- While performing the duties of this job, the employee is required to sit, use hands, reach with hands and arms, stoop, talk and hear
- Employee must occasionally lift up to twenty (20) pounds
Work Environment:Typical indoor office environment
Disclaimer:The above statements are intended to describe the general nature and level of the work being performed by people within this classification. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of employees assigned to this job.
