Overview:Paramount Television Marketing (PTVM) is looking for a Brand Director to develop strategic, highly creative and effective multi-media marketing campaigns to launch and market Paramount TV series. This role will be tasked with gathering appropriate customer insights and data points to build and produce many types of marketing strategies, successfully setting objectives, identifying appropriate target audiences and establishing positioning territories that then feed into the building of integrated plans across media, social media, promotional activities and events and other tactics that successfully engage new and existing audiences. The Brand Director works with a team of marketing strategists who collaborate with internal and external teams, along with out-of-house agencies, to develop and implement strategic marketing plans, with a goal to find innovative, efficient and effective ways to market our programming, as we build the Paramount brands as a top choice for entertainment content.
Responsibilities include but not limited to:- Build deep relationships with Executive Producers, Talent and external production counterparts to produce high-quality creative and marketing campaigns
- Set clear objectives, identify audience targets and set positioning and engagement strategies across a wide range of content types.
- Gather, review and apply customer insights and data in collaboration with research team to help define effective and innovative strategic marketing approaches.
- Build and implement strategies that provide the most advantageous opportunity to gain significant and valid recognition by our audiences and the industry.
- Provide creative direction and feedback to ensure all is on brand and aligns with campaign and brand strategy.
- Build and own goals and performance metrics for campaigns; monitor regularly to understand efficiency of strategy and creative, making recommendations for continuous improvement.
- Lead the development of a wide range of 360- integrated content marketing plans for PTVM priority programming, including communication and engagement strategies across on-air, social, digital, owned channels, TV, out-of-home and PR.
- Act as an exemplary people leader by setting direction, fostering transparency, and providing guidance and coaching to build the next set of high-potential strategy leaders
- Collaborate effectively with Paramount TV senior leadership teams including Media, Creative, Social and PR.
- Identify opportunities and lead implementation of process and communication improvements for IPT and cross marketing teams, ensuring learnings and best practices are being captured and socialized to drive improved collaboration.
Basic Qualifications:- 8+ years of experience in film and/or TV marketing with a major studio, media company, streaming service, brand and/or marketing agency, consumer marketing, marketing communications and/or digital/high-technology consumer companies/products.
Additional Qualifications:- Experience managing and leading direct report(s).
- Embraces accountability.
- Possesses solid decision-making skills and can operate with significant autonomy and discretion.
- Creative thinker with strategic and analytical prowess.
- Detail oriented with solid project management skills.
- Ability to prioritize in a complex, dynamic environment.
- A exemplary listener and communicator with a high EQ.
- Exemplary team-player able to build relationships quickly with internal and external stakeholders with a wide range of personality types.
- A proven leader who motivates, inspires and drives progressive strategic thinking.
- Solid and dynamic presentation skills required to present to Senior Leadership and Executive Producers.
- Experience owning the creative and strategic planning process.
- Experience with marketing strategy for entertainment programming.
- Robust verbal, interpersonal, and written communication skills.
- Possess solid decision-making skills.
- Deep knowledge of how to use media to drive awareness and engagement with entertainment content including a awareness of digital landscape and creative best practices for all media.
- Well-developed organizational skills and attention to detail, with an ability to manage many projects in a dynamic environment.
- Proven knowledge of the TV/entertainment landscape.
- Ability to collaborate with agencies/partners, including day-to-day management of campaign goals and agency deliverables.
- Highly data-driven, possessing solid ability to capture and apply insights to frame recommendations and results into concise and impactful reports.
- Experience managing marketing budgets.
ADDITIONAL INFORMATION
Hiring Salary Range: $113,000.00 - 166,000.00.
The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.
What We Offer:- Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: https://www.paramount.com/careers/benefits
- Generous paid time off.
- An exciting and fulfilling opportunity to be part of one of Paramount's most dynamic teams.
- Opportunities for both on-site and virtual engagement events.
- Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
- Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount
