Southern Glazers Wine & Spirits

Brand Development Mgr - NC

Southern Glazers Wine & Spirits • $80K — $95K *
Charlotte, NC 28269In-Person
Retail & Consumer Goods
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's Degree or equivalent experience
  • 5 years of sales experience in distribution, hospitality, or supplier community
  • Valid driver's license and auto liability insurance
  • Must be at least 21 years old

Responsibilities

  • Support accounts in trade channels, including Off-Premise and national customers
  • Drive brand success through effective leadership selling
  • Lead the entire sales process from targeting to positioning
  • Monitor program execution and adherence to pricing and promotion guidelines
  • Interact with field management for updates on programming and priorities
  • Track wholesaler performance against supplier objectives
  • Develop and maintain key account relationships
  • Coordinate and attend promotional functions at customer accounts

Benefits

  • Opportunity for long-term growth within the organization
  • Dynamic work environment with field interactions
  • Engagement in promotional activities and brand positioning
  • Regular performance tracking and reporting responsibilities
Full Job Description
Overview

Responsible for achieving customer objectives, Key Performance Indicators, and targets by implementing strategies and tactics while managing customers in a manner that will achieve profitable long-term growth.

Primary Responsibilities

  • Support accounts in trade channels including Off-Premise, regional, and national customers
  • Drive brand success via leadership selling against trade channels and actively supporting the selling efforts of sales reps, district managers, and key account specialists within the wholesaler
  • Lead all parts of the sales process including targeting appropriate accounts, lead selling, education and positioning brands for success within the account
  • Monitor field implementation and execution of programs within assigned accounts to ensure product pricing and promotion
  • Regularly interact with field management for updating programming and brand priorities, brand standards and best practices leading to successful execution in the market
  • Provide detailed tracking reports of wholesaler performance against agreed-to supplier objectives
  • Develop key account relationships that deliver measurable results
  • Work with key assigned teams to deliver monthly goals (work-withs, product training samples, etc.)
  • Create, coordinate, and attend on-site promotional functions at established customer accounts (e.g., winemaker dinners, product launches, and tastings)
  • Perform other job-related duties as assigned


Additional Primary Responsibilities

Minimum Qualifications

  • Bachelor's Degree or an equivalent combination of education and experience
  • Five years of industry related sales experience within the distribution, hospitality or supplier community
  • Valid state motor vehicle operator's license and ability to obtain and maintain auto liability insurance by State laws
  • Must be at least 21 years of age


Physical Demands

  • Physical demands include frequently sitting and operating a motor vehicle
  • Physical demands include a considerable amount of time walking, bending, reaching, standing, squatting, and stooping
  • May require lifting/lowering, pushing, carrying, or pulling up to 48lbs


About Southern Glazers Wine & Spirits

Southern Glazer's Wine & Spirits is a beverage distribution company that provides a wide range of products and services to customers across the United States. The company offers a variety of wines, spirits, and beers, as well as related products and services, such as marketing and merchandising support, education and training, and logistics and transportation. Southern Glazer's Wine & Spirits was formed in 2016 through the merger of Southern Wine & Spirits and Glazer's, Inc. The company is headquartered in Fort Lauderdale, Florida.
Learn more about Southern Glazers Wine & Spirits
Size
20,000 employees
Industry
Transportation
* Ladders Estimates

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