Role Roadmap

Kalshi is looking for a highly analytical, consumer-obsessed Brand Data Strategist to help us understand what works, why it works, and how we can make better marketing decisions.

As Kalshi continues to invest in brand marketing, creator partnerships, sports sponsorships, cultural moments, and large-scale campaigns, we need a rigorous approach to measuring effectiveness and generating actionable insights. Great marketing isn't just about creative intuition - it's about understanding consumer behavior, validating hypotheses, and building systems that allow teams to continuously improve.

This role will sit at the intersection of brand strategy, consumer insights, and marketing analytics. You'll own campaign measurement, brand tracking, sentiment analysis, consumer research, and competitive intelligence. You'll help the marketing team understand which messages resonate, which creators drive impact, how campaigns influence perception, and where future investments should be made.

What You'll Do

• Build and own Kalshi's brand measurement and campaign effectiveness framework
• Measure the impact of marketing campaigns across awareness, consideration, engagement, conversion, retention, and brand perception
• Conduct audience and consumer research to identify target segments, messaging opportunities, and creator partnerships
• Design and execute creative testing and concept validation programs before campaigns launch
• Develop and maintain ongoing brand tracking programs, including awareness, consideration, sentiment, and perception metrics
• Monitor brand sentiment, search interest, engagement trends, and consumer feedback across channels
• Analyze campaign, creator, placement, and channel-level performance to identify key drivers of success
• Partner with Data, Growth, and Marketing teams to measure brand lift and understand campaign impact
• Build competitive intelligence programs that track competitor activity, messaging, sponsorships, and market positioning
• Deliver recurring reports, analyses, and strategic recommendations to marketing leadership
• Translate complex data into clear insights that inform creative, media, and marketing strategy
• Build systems that ensure learnings are captured and applied across future campaigns

What You Bring

• 4-8 years of experience in consumer insights, brand strategy, marketing analytics, market research, or a related field
• Strong quantitative and analytical skills with experience measuring marketing effectiveness
• Experience conducting consumer research, audience segmentation, and insight generation
• Deep understanding of brand measurement, campaign analytics, and marketing performance evaluation
• Ability to synthesize large amounts of data into actionable business recommendations
• Strong communication and storytelling skills
• Understanding of modern marketing, media, internet culture, and social platforms
• Experience working cross-functionally with marketing, analytics, creative, and product teams
• Strong ownership mentality and intellectual curiosity
• Ability to operate independently and proactively identify opportunities

Bonus

• Experience at a leading consumer brand or top agency
• Experience measuring creator marketing, sponsorships, sports marketing, or brand campaigns
• Familiarity with brand lift studies, consumer panels, survey design, and market research methodologies
• Experience working with consumer technology, fintech, media, sports, or entertainment brands
• Experience with experimentation and creative testing frameworks
• SQL, data visualization, or advanced analytics experience
• Strong understanding of customer behavior and decision-making psychology
• Experience building consumer insights or brand strategy functions from the ground up

NYC Pay Transparency Disclosure

Salary Range: $120,000 to $190,000 annually plus equity and benefits. This salary range is based on the current available market data, and represents the expected salary range for this role. Kalshi has minimal hierarchy and few titles, but has broad ranges of experience represented within roles. Should you have compensation expectations that exceed these bands, we'd love to hear from you and would welcome you to reach out to further discuss.