Hearst Television Inc

Brand Communications Manager

Hearst Television Inc$116K — $147K *
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of communications experience, with ownership of cross-functional programs.
  • Strong B2B content and media experience across web, social, and customer stories.
  • Experience managing vendor and agency relationships.
  • Excellent writing, editing, and editorial judgment with AI tools awareness.
  • Bachelor's degree in communications, marketing, journalism, or related field; equivalent experience considered.

Responsibilities

  • Own brand voice, editorial planning, and public narrative across various channels.
  • Approve external content and manage media engagements within approved guidelines.
  • Manage day-to-day vendor and agency relationships; suggest messaging adjustments.
  • Lead cross-functional content programs involving various internal stakeholders.
  • Develop AI-assisted content tools and ensure clinical accuracy through human oversight.

Benefits

  • Medical, dental, and vision insurance.
  • Long-term disability and life insurance.
  • 401(k) retirement plan with company matching.
  • Flexible spending savings account.
  • Paid holidays and paid time off.
  • Employee assistance program and additional company benefits.
Full Job Description
Job Description

First Databank (FDB) is currently seeking a Brand Communications Manager in the Marketing department. The Brand & Communications Manager owns FDB's brand voice and public narrative - including editorial planning, social presence, media relations, customer stories, and the website editorial layer - and leads the cross-functional content programs that keep that story consistent, credible, and clinically accurate across every channel.

This is a hands-on opportunity for an experienced brand and communications professional who wants to own meaningful scope inside a growing healthcare technology marketing team. The Brand & Communications Manager will manage vendor and agency relationships, lead content programs that span Product Marketing, Sales, Legal, Clinical and Executive stakeholders, and help position FDB's brand consistently as the company expands from drug knowledge provider to clinical guidance partner.

This position is based out of our South San Francisco, CA, Durham, NC or Carmel, IN office and follows a hybrid work model, with an expectation to work onsite at least three days per week.

Responsibilities:
  • Own brand voice, editorial planning, crisis communication and FDB's public narrative across social presence, media relations, customer stories, blogging and the website editorial layer.
  • Approve routine external content and media engagement within approved talking points; escalate new positioning, sensitive claims, and external risk to the Vice President of Marketing.
  • Manage day-to-day vendor and agency relationships; recommend vendor and messaging changes.
  • Lead cross-functional content programs spanning Product Marketing, Sales, Legal, and Clinical stakeholders.
  • Guide responsible use of AI-assisted content tools - building reusable brand controls, prompt libraries, templates, and factual-error review workflows - to expand production capacity while keeping brand voice and clinical accuracy human-led.

Required Skills:
  • Strong B2B content and media track record, with demonstrated ownership across multiple channels (web, social, media relations, customer stories).
  • Vendor and cross-functional stakeholder management skills.
  • Excellent writing, editing, and editorial judgment, including the ability to operate confidently with AI-assisted tools under human review.
  • Ability to translate brand strategy into day-to-day editorial decisions and content standards.
  • Collaborative style with strong cross-functional partnership across Product Marketing, Sales, Legal, and Clinical teams.

Required Experience:
  • 5-7 years of communications experience, including demonstrated ownership of cross-functional programs.
  • Healthcare or health-IT experience preferred, or demonstrated ability to quickly build fluency in a regulated, clinically sensitive content environment.
  • Experience managing vendor and agency relationships.
  • Bachelor's degree in communications, marketing, journalism, or a related field preferred; equivalent experience considered.


FDB is the leading provider of drug and medical device knowledge that helps healthcare professionals make precise decisions. With thousands of customers worldwide, FDB enables our information system developer partners to deliver valuable, useful, and differentiated solutions. We offer more than three decades of experience in transforming medical knowledge into actionable, targeted, and effective solutions that help improve patient safety, operational efficiency, and healthcare outcomes. For a complete look at our solutions and services, please visit www.fdbhealth.com or follow us on and LinkedIn.

We value Integrity, Respect, Responsibility, Teamwork, and Creativity. Our offices in South San Francisco and Indianapolis have been awarded with Top Workplaces honors by The Bay Area News Group and the Indy Star, since 2016 (the Top Workplaces honors are based solely on the results of an employee feedback survey by a leading research firm that specializes in organizational health and workplace improvement). FDB offers competitive salaries and extensive benefits - including medical, dental, vision, long term disability, life insurance, and matching 401k.

In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in San Francisco, CA. The reasonable estimate is $116,000 to $147,000. Please note this information is specific to those hired in location. If this role is open to candidates outside of location, the salary range would be aligned to that specific location. A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education.

This role is also eligible for a competitive benefits package that includes medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending savings account; paid holidays; paid time off; employee assistance program; and other company benefits.

About Hearst Television Inc

Hearst Television Inc is a broadcasting company that owns and operates 33 television stations in the United States. The company was founded in 1948 and is headquartered in New York City. Hearst Television is a subsidiary of Hearst Communications, which is one of the largest diversified media and information companies in the world. The company's stations reach approximately 21 million households across the United States, making it one of the largest television station groups in the country. Hearst Television's stations are affiliated with major broadcast networks such as ABC, NBC, CBS, and FOX.
Learn more about Hearst Television Inc
Size
3,500 employees
Industry
Founded
1997

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