Brand and Design Lead

Coram AI

• $110K — $130K *
US-AnywhereRemote in United States
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years in brand and design, including senior creative leadership.
  • Experience building and leading design teams.
  • Hands-on designer who actively creates work, not just providing feedback.
  • Startup experience through a Series A/B phase with real customers.
  • Proficient in Figma and Adobe tools (Illustrator, After Effects).
  • Demonstrated ability to elevate an unglamorous or technical category.

Responsibilities

  • Create and manage Coram's visual identity and branding system.
  • Oversee the design and direction of the company website.
  • Develop product marketing materials to enhance product appeal.
  • Establish creative direction for marketing campaigns and collateral.
  • Collaborate with the video team to improve design and production quality.
  • Recruit and lead a team of designers as the company grows.
  • Set creative standards and provide constructive feedback to elevate quality.

Benefits

  • Remote, U.S.-based position with flexible working arrangements.
  • Eligibility for equity in the growing company.
  • Access to the latest technology and design tools.
  • Regular performance reviews and competitive salary.
  • Participation in team socials, dinners, and offsite events.
  • Opportunity to shape the product and take ownership of work.
Full Job Description
The role:

We're hiring our first Brand & Design Lead to own how Coram looks, sounds, and feels everywhere it shows up. Right now that work is spread across the team and outside agencies. We want one person with genuine taste to own it end to end and raise the bar on all of it.

This is a leadership priority, not a logo cleanup. You'll report to the VP of Marketing and work directly with our CEO and product team on how Coram shows up in the world. Brand has a seat, not a service desk. You'll have the mandate to make bold calls and the backing to ship them. We're not hiring you to keep the brand safe. We're hiring you to make it impossible to ignore.

Responsibilities:
  • Brand identity and system. Evolve and steward Coram's visual identity: the CORAM wordmark and aperture symbol, our color and type system, illustration, iconography, and motion. Build the guidelines and the components so the brand stays coherent as more people touch it.
  • Own the Coram website as the company's front door: design, art direction, and the ongoing craft of the pages that convert. Partner closely with demand gen and SEO on what ships.
  • Make the product legible and desirable: feature launches, demo assets, explainer visuals, and the sales deck and collateral reps actually use in the field.
  • Set the visual standard for campaigns, ads, social, email, events, and video. You won't make every asset, but nothing goes out looking off-brand.
  • Partner with the video team to raise the production and design quality of what we publish.
  • Hire and lead designers and creatives as we grow. Bring in and manage the right agencies and contractors. Define how design works with marketing, product, and sales.
  • Have a point of view on what good looks like, defend it, and lift the quality of everything Coram puts into the world.


Skills and qualifications:
  • 8+ years in brand and/or design, including senior creative leadership with full brand ownership, ideally in an early stage (Series A/B) environment
  • Fluent in Figma and Adobe (Illustrator, After Effects/motion)
  • A portfolio that demonstrates taste and intentionality
  • Experience building and leading teams where you've hired designers and managed agencies partnerships
  • A hands-on leadership style with active involvement in designing vs. solely providing feedback on team contributions.
  • Resilient in challenging and fast-paced environments
  • Exceptional written and verbal communication skills in English, with the ability to influence at all levels


What we offer:
  • 100% Employer-paid medical, dental, vision, and base life insurance
  • Flexible paid time off and 10 paid holidays
  • 401(k) with both Traditional and Roth options
  • Early-stage equity in a rapidly growing company
  • Referral bonuses
  • Daily team dinners and regular team off-sites
  • The latest Apple products and unlimited tech stack (Claude Cowork, Perplexity Computer, Nooks, Clay, Instantly, etc.

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