About the Role:At Común, brand is trust. We serve a community that has been historically underserved by financial institutions, which means our message must be clear, credible, human, and consistent. We are seeking a
Brand & Content Lead to own that message and ensure it lands. This role is ideal for a creative-first leader - someone who starts with craft, taste, and storytelling, and can translate those instincts into a cohesive brand strategy that moves real business metrics
Reporting to the Head of Growth, you'll have a key position of both formal and informal influence within the organization. You will manage a team of both full time and fractional talent, as well as resources across third-party organizations and vendors as required to ensure quality content deliverables. You will also work closely with Product and Operations to ensure message consistency across the full organization - from our paid ads all the way through our users' interactions with the product and even our interactions with customer service
This role can be based in either New York or Mexico City, with US Eastern Time working hours
What you'll do:- Own our brand narrative: Define a clear, evidence-based brand structure and design a brand strategy that translates into clear, emotionally resonant storytelling
- Drive creative excellence: Own the operational delivery of creative content across social, email, web, paid media, and out-of-home (OOH campaigns) across a variety of formats (e.g., short and long-format video, static, paid media creative, email / lifecycle, and visual elements in our product)
- Effectively leverage a diverse set of resources: Identify and leverage third-party resources (e.g., agencies, AI tools, creators) to maximize the time our in-house team spends elevating our messaging and capabilities
- Measure impact for organizational alignment: Fully define and own our brand evaluative and measurement system that guides organizational investment decisions and aligns to product, acquisition and user sentiment objectives
- What success looks like: In the short term, you'll sharpen our key value propositions and make them consistent across all our marketing channels. Mid-term, you'll have centered our brand voice around key attributes allowing you to invest more deeply in impactful, higher-quality assets. Long-term, you'll have defined an analytical system around brand perception and have moved the needle on key perception metrics to improve our positioning within the industry
You are:- Creative-First: You come from a creative background - content, brand, design, or storytelling - and care deeply about craft, taste, and detail. You know what "good" looks like and can articulate why.
- Strategic Translator: You can turn creative instincts into strategy. You understand how storytelling, visuals, and formats ladder up to brand strength and business impact
- AI-Native: You actively use AI tools as part of your creative process and see them as essential to modern content production
- Collaborative Builder. You work well with designers, marketers, operators, and external partners, and you raise the creative bar through thoughtful collaboration and feedback
- Data-Driven: You independently navigate datasets to draw actionable insights. You simplify complex data-rich landscapes into clear stories anchoring on a few key, simple facts, and use those north stars to guide resourcing and prioritization
- Pragmatic Operator: You've worked in small, fast-moving organizations and know how to balance perfection with momentum
- Owner: You show passion and care for your work and the company's trajectory. You set ambitious personal and professional goals, bringing energy and dedication to your role
- Resourceful: You can figure out solutions independently and leverage your network to employ best practices. You are constantly seeking ways to uplevel and raise the bar for yourself and the team
Requirements:- Proven experience designing brand health measurement systems and showing results against it
- Experience managing full-time talent
- Experience managing creative processes through third parties like agencies, creators, or brokers
- Proven track record implementing multi-channel creative strategies across brand, performance, lifecycle, web, and social
- Deep experience creating high-quality still, video and text formats fully leveraging AI tools
- Written and spoken fluency in both English and Spanish
- Proven cultural competencies around our core user - a Latin American immigrant in the US
- 6+ years of experience in content creation and management (2+ years in management)
- Ability to work US East Coast hours defaulting to a US-based holiday schedule
TeamWe are a team of 40 based out of New York, coming from industry-leading companies like Brex, Nubank, Cruise, and Verkada. Over half of us are immigrants, and have experienced the problems we're solving first hand. We value customer focus, high ambition, principled decision-making, and deep trust.
Full Time Employee Benefits- Competitive salary and generous equity
- Medical, dental, and vision insurance
- Gym Pass subscription
- Daily office lunch in NYC Office
- Paid parental leave
- Flexible PTO
- Remote-friendly when traveling
- Company-wide offsites
- 401(k) for US employees
- Visit to our NYC Office for remote team members
- Visa sponsorship if applicable
