* SELECTION PROCESS:

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JOB SUMMARY

The Branch Vice President responsibilities are to coach, develop and lead all branch employees to obtain individual, branch and organizational growth goals while delivering unbelievable member service experiences and maintaining operational excellence. This key position is accountable to create, implement, and maintain branch strategies aligned with VyStar's objectives in a fast-paced environment. They also develop and implement tactical plans and establish objectives for the branch which are documented in the annual business plan. The Branch Vice President must maintain a high level of participation within VyStar Leadership Team and promote, reinforce, and support decisions of the credit union and management. The leader must also establish strong member and partner relationships and engage in community volunteer and leadership opportunities. The overall results and success of the branch team are the direct responsibility of the Branch Vice President.

ESSENTIAL JOB FUNCTIONS

• Ensure day-to-day branch operations, choreography, and implementation result in unbelievable service experiences for members and achieve or exceed organizational strategic goals and profitability requirements.
• Train, encourage, enable, and coach employees to embrace VyStar's Standards of Excellence, Behaviors of Excellence, Being Unbelievable, and the Great 8 Member Service Commitments to successfully establish, maintain, and grow strong member relationships.
• Model all VyStar Excellence behaviors while performing job duties.
• Develop staff for succession planning within the branch network and other lines of business.
• Work closely with Human Resources and Training to ensure the recruiting and training curriculum are appropriate, timely, and a positive experience for VyStar employees.
• Partner with internal departments that are dependent upon referrals for success.
• Establish and validate performance objectives for the branches consistent with VyStar Excellence and branch scorecards.
• Reinforce appropriate employee activities and behaviors to achieve personal, branch, and organizational objectives creating consistent expectations and course-correcting when necessary.
• Support the ABM in providing ongoing coaching for direct reports including side-by-side evaluations, Member Assist Call assessments, monthly performance reviews, and career progression discussions.
• Provide ongoing coaching for ABM including coach-the-coach evaluations, monthly performance reviews, and career progression discussions.
• Conduct daily team huddles and weekly sales meetings which include training on products and services and skill practice to increase knowledge and comfort level with making recommendations to members.
• Prepare or assist with the preparation and administering of performance appraisals for all levels of Branch Management and indirect reports.
• Support and participate in all Credit Union initiatives and campaigns.
• Analyze data to determine and implement staffing changes and modifications as needed.
• Ensure compliance with regulations, policies, and procedures and perform audits.
• Adhere to solid risk management guidelines in a highly regulated environment.
• At applicable locations, collaborate with Branch Operations Analysts to ensure compliance.
• Exhibit a high degree of integrity, trustworthiness, and professionalism at all times.
• Work from home during branch closures, such as during disaster recovery events.
• Actively lead by example through community service supporting the VyStar brand.
• Create and maintain an inclusive and professional environment where all team members are respected, and diversity is valued.
• As applicable, support a high school branch and Collegiate employees, including mentoring, training, and development of the student interns, and ensuring sound branch operations and compliance with rules and regulations.
• Resolve member concerns independently and escalate more complex concerns as appropriate.
• Provide counseling to members and employees on all financial matters and make appropriate recommendations.
• Trusted to cover for the Regional Vice President.
• Looked at as a subject matter expert in multiple areas.
• Skilled in job duties and mentor for newer Branch Vice Presidents.
• Leader among their peers.
• Steps-up to manage bigger projects that impact the entire Region and/or branch network.
• Consistent in exhibiting VyStar's core values and purpose both internally and externally.
• Brand ambassador - actively representing and promoting VyStar in the community.
• Performs other duties as assigned.
• All employees and business units, as first line of defense, are expected to proactively help identify, assess, manage, and report risks within their domain of work. To enhance a healthy risk culture and support our growth for good pillar, employees will maintain vigilance in safeguarding our operations while ensuring compliance with regulatory mandates. The Risk team serves as the second line of defense by providing risk oversight and credible challenge whereas the Audit team serves as the third line of defense by providing risk assurance.

EDUCATION

• High School Diploma/GED is required.
• Either an Associate's/Bachelor's degree is preferred.

EXPERIENCE

• 5 + years in customer service, sales, retail, or military service is required.
• 4 + years' experience in a lead role within a financial institution is required.

KNOWLEDGE, SKILLS & ABILITIES

• A congenial attitude, excellent written and verbal communication skills, problem solving skills and the ability to relate well with others are required.
• Must possess strong teaching and mentoring skills and a commitment to quality service.
• Must be able to work in a fast paced, changing environment and have a strong desire to assist members in meeting their financial needs.
• May stand throughout entire shift in order to assist members or other staff.

DISCLAIMERS AND WORK ENVIRONMENT

Nothing in this position description is an implied contract for employment. The position description is intended to be an accurate account of the essential functions. The functions are not all encompassing and are subject to change at any time by management.

The work environment characteristics described are representative of those that an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

As required or requested, may exert up to 50 pounds of force occasionally and/or a negligible amount of force constantly to lift, carry, push, pull or otherwise move objects.

ADDITIONAL JOB DESCRIPTION

Incumbent is expected to demonstrate each of the following VyStar Excellence behaviors in performing the duties and responsibilities of their job.

• Focus Focus your full attention by carefully listening to and observing your client or member.
• Connect Consistently be friendly and approachable. Demonstrate you care.
• Understand Listen empathetically and ask questions. (70%/30%)
• Counsel Recommend solutions based on your client's or member's needs and objectives.
• Advance Ensure that member's expectations were exceeded. Verify necessary follow-up action.