U.S. Bank

Branch & Digital Channel Lead

U.S. Bank$149K — $175K *
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in channel strategy or sales enablement in financial services
  • Strong analytical skills for data-driven decision making
  • Excellent communication skills, especially with executives
  • Experience in leading cross-functional initiatives
  • Ability to work efficiently in a fast-paced, matrixed environment
  • Knowledge of small business banking and branch operations
  • Proficient in performance tracking tools and goal-setting frameworks

Responsibilities

  • Partner with sales leadership for strategic alignment and engagement
  • Collaborate with marketing to optimize lead quality
  • Provide data-driven insights to enhance customer acquisition and retention
  • Lead project management efforts for channel growth initiatives
  • Monitor tactic performance and adjust strategies accordingly
  • Perform productivity analysis for resource allocation
  • Support goal-setting processes for channel performance
  • Define and adjust the channel's strategic direction

Benefits

  • Healthcare (medical, dental, vision)
  • Life insurance options
  • Short-term and long-term disability coverage
  • Pregnancy disability and parental leave
  • 401(k) with employer funding
  • Paid vacation, varying by tenure
  • 11 paid holiday opportunities
  • Adoption assistance
  • Sick and Safe Leave accumulation
Full Job Description
Job Description

We are seeking a strategic and results-driven Branch and Digital Channel Lead to drive revenue growth and performance across our branch and small business banking channels. This role is pivotal in setting and achieving 2026 revenue goals, identifying and activating key performance levers, and aligning cross-functional resources to maximize channel impact.

This leader will own the development and execution of initiatives that drive acquisition, deepening, and retention for a dedicated channel, with a strong focus on coordination between sales and product groups to meet and exceed sales goals.

Key Responsibilities
  • Serve as the primary strategic partner for sales channel leadership, including daily and weekly engagement with Sales Regional Executives and CAO function.
  • Serve as the primary strategic partner for marketing to ensure that we get the right quality of leads for our ideal customer profile.
  • Deliver actionable insights to inform high-impact tactics that support acquisition, deepening, and retention.
  • Lead channel PMO efforts to prioritize growth tactics, coordinating with product, GTM, marketing, analytics, and incentives teams.
  • Track and analyze tactic performance, adjusting strategies based on results and field feedback.
  • Conduct productivity analysis to ensure efficient deployment of resources.
  • Collaborate with sales leadership to support goal and target setting for the channel.
  • Define and evolve the channel's future-state, ensuring alignment with broader segment objectives and long-term strategy.


Preferred Skills/Qualifications
  • Proven experience in channel strategy, sales enablement, or product management within financial services or a similarly complex environment
  • Strong analytical skills with a track record of driving revenue growth through data-informed decisions
  • Exceptional stakeholder management and communication skills, especially at the executive level
  • Experience leading cross-functional initiatives and managing lean teams
  • Ability to thrive in a fast-paced, matrixed organization
  • Familiarity with small business banking and branch operations
  • Experience with goal-setting frameworks and performance tracking tools
  • Strategic mindset with a bias for execution


Benefits:

Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:
  • Healthcare (medical, dental, vision)
  • Basic term and optional term life insurance
  • Short-term and long-term disability
  • Pregnancy disability and parental leave
  • 401(k) and employer-funded retirement plan
  • Paid vacation (from two to five weeks depending on salary grade and tenure)
  • Up to 11 paid holiday opportunities
  • Adoption assistance
  • Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law


Review our full benefits available by employment status here.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $149,515.00 - $175,900.00

Posting may be closed earlier due to high volume of applicants.

About U.S. Bank

U.S. Department of the Treasury is a government agency responsible for promoting economic prosperity and ensuring financial security. The department is responsible for a wide range of activities such as advising on economic and financial issues, encouraging sustainable economic growth, and fostering improved governance in financial institutions.

U.S. Bank Careers

Join the dynamic team at U.S. Bank, one of the nation's top banking institutions, where your career journey is as promising as the services we provide to our customers. At U.S. Bank, we are committed to fostering a culture of innovation, leadership, and diversity that is unmatched in the industry.

Explore Job Opportunities and Growth

At U.S. Bank, we offer a variety of job opportunities that cater to a range of skills and professional interests. Whether you are looking for a position in finance, technology, customer service, or management, U.S. Bank is hiring talented individuals who are eager to contribute to our mission and grow with us.

Internship Programs

Kickstart your career with U.S. Bank’s internship programs. These opportunities are designed for ambitious students who want to gain hands-on experience and develop essential skills in a real-world setting. Our internships provide a platform to engage with experienced professionals and explore potential career paths within the company.

Benefits and Employment Perks

Choosing a career at U.S. Bank means more than just employment. We offer comprehensive benefits designed to enhance your life and well-being. From health and wellness programs to retirement plans, we ensure our team members are supported both personally and professionally.

Our Commitment to Diversity and Inclusion

Diversity and inclusion are at the core of our values at U.S. Bank. We are dedicated to creating an environment where all employees feel valued and included. Our diversity training programs are part of our commitment to an inclusive workplace, where everyone can thrive.

Leadership and Professional Development

Leadership at U.S. Bank is about more than guiding teams – it's about inspiring them. We invest in leadership training and professional development programs that help our employees become the best in their fields. By fostering a culture of learning and growth, we prepare our team members to take on new challenges and leadership roles.

Networking and Innovation

Networking at U.S. Bank goes hand in hand with innovation. Our employees are encouraged to connect with colleagues and industry leaders through various networking events and professional groups. This collaborative environment fuels innovation and allows us to stay ahead in a competitive industry.

Join Our Team

Are you ready to take the next step in your career? Explore the open positions at U.S. Bank and find where your skills and passions align with our needs. Prepare your resume, sharpen your interview skills, and get ready to join a team where your career can flourish.

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READ CAREERS BLOG

Stay ahead in your career with U.S. Bank – where your growth is our priority.
Learn more about U.S. Bank
Size
68,796 employees
Market Cap
$66.2 billion
Industry
Net Income
$4.9 billion
5 Year Trend
+0.5%
NASDAQ

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