The OpportunityWe are looking for a high-caliber, hands-on B2B Marketing Lead to help position Integrant's AI and Agentic capabilities-particularly our ADLC offering-in the U.S. enterprise market. This is an individual-contributor role for a strategic marketer who is equally comfortable shaping a go-to-market story, collaborating with technical SMEs, producing compelling content, and executing integrated campaigns. You will play a central role in building a credible market presence and generating qualified leads for Integrant's AI and Agentic services. This is not a pure social media, SEO, or brand-management role. We need someone who understands how B2B technology-services buyers think and can turn complex technical expertise into compelling, business-focused messaging and campaigns.
What You'll DoStrategy & Positioning- Own the marketing positioning and narrative for Integrant's AI, Agentic, and ADLC capabilities.
- Develop a strong understanding of our ideal customer profile, buyer personas, enterprise pain points, and buying journey. Translate technical capabilities into clear, differentiated business value for U.S. enterprise prospects.
- Research market trends, competitor messaging, and buyer needs to continuously strengthen campaign positioning.
- Partner with sales and leadership to ensure marketing activities support qualified-lead and pipeline goals.
Content & Thought Leadership- Build and manage a content strategy that establishes Integrant as a credible partner in AI and Agentic solutions.
- Produce or lead the creation of high-quality marketing assets, including thought-leadership articles, case studies, solution briefs, white papers, website content, sales collateral, LinkedIn content, email content, and webinar materials.
- Interview and collaborate closely with technical SMEs to extract insights and convert them into clear, engaging, market-ready content.
- Maintain a high bar for quality, accuracy, relevance, and consistency across all marketing communications.
Integrated Campaign Execution- Plan and execute integrated B2B campaigns targeting U.S. enterprise prospects.
- Lead a year-end campaign around Integrant's ADLC and Agentic offerings, from campaign concept and messaging through asset creation, launch, optimization, and reporting.
- Coordinate campaign activity across LinkedIn, email, paid media, webinars/events, website/landing pages, and outbound-sales enablement.
- Work with internal stakeholders and external specialists or agencies, where applicable, to ensure timely and high-quality execution.
- Create campaign briefs, timelines, and clear performance reporting.
Demand Generation & Measurement- Focus marketing efforts on generating qualified leads-not only awareness or vanity metrics.
- Define and track relevant funnel metrics, including target-account engagement, content performance, marketing-qualified leads, sales-qualified leads, meetings, and pipeline influence.
- Continuously analyze results and improve messaging, content, audiences, and channels based on performance.
- Establish a practical feedback loop with sales to assess lead quality and refine targeting.
Requirements- 8+ years of progressive B2B marketing experience within software, technology, IT services, digital engineering, or technology consulting.
- Proven experience marketing B2B services or solutions-not only consumer products, e-commerce, or employer branding.
- Demonstrated ownership of integrated marketing campaigns that supported lead generation, qualified meetings, or pipeline growth.
- Strong content strategy and writing capabilities, with a portfolio of relevant B2B technology content.
- Experience translating complex technical topics into compelling business-focused messaging.
- Exposure to AI, GenAI, Agentic AI, data, cloud, software engineering, or digital transformation topics is strongly preferred.
- Experience working with technical SMEs, product teams, engineers, or solution architects.
- Understanding of U.S. or international B2B markets; experience targeting enterprise buyers is highly preferred.
- Practical experience with key channels such as LinkedIn, email marketing, paid media, webinars/events, landing pages, and sales enablement.
- Strong analytical mindset and ability to connect marketing activity to lead quality and pipeline outcomes.
- Excellent communication, stakeholder-management, project-management, and presentation skills.
- High ownership, sound judgment, curiosity, and the ability to execute independently in a fast-moving environment.
Nice to Have- Experience marketing AI/Agentic solutions, enterprise software, or technology services to regulated industries.
- Experience with account-based marketing, demand generation, HubSpot or comparable automation platforms, LinkedIn Campaign Manager, CRM reporting, or intent-data tools.
- Experience supporting U.S.-based clients or distributed international teams.
- Experience working with external content, design, paid-media, or web-development partners.
Benefits- Salary paid in USD
- Six-month career advancing opportunities
- Supportive and friendly work environment
- Premium medical insurance [employee +family]
- English language development courses
- Interest-free loans paid over 2.5 years
- Technical development courses
- Employment referral program
- Premium location in Maadi
- Social insurance
