B2B Marketer

Pangram

• $100K — $120K *
Brooklyn, NY 11226In-Person
Business Services
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5 to 8 years of experience in paid acquisition across multiple channels
  • Proven ability to build marketing channels from scratch
  • Strong understanding of creative and copy that drives conversions
  • Hands-on experience with conversion metrics such as CAC and ROAS

Responsibilities

  • Define the buyer persona and lead criteria for qualified leads
  • Generate demand through paid campaigns, SEO, content, and events
  • Convert and nurture leads via landing pages and email sequences
  • Align marketing and sales efforts on lead definitions and quality feedback
  • Measure performance and adjust budget allocation based on lead conversion rates

Benefits

  • Competitive salary and equity package
  • Comprehensive health, dental, and vision insurance
  • Complimentary lunch provided at the office
Full Job Description
Responsibilities
  • Define the buyer and the lead. Who the ICP is, what a qualified lead looks like, how it's scored and handed to sales.
  • Generate demand. Paid, SEO, content, events, outbound support. Get the right companies to raise a hand.
  • Convert and nurture. Landing pages, email sequences, retargeting, moving a contact from first touch to sales conversation.
  • Align with sales. Shared definitions, handoff SLAs, feedback on lead quality, collateral sales actually used.
  • Measure and reallocate. Pipeline and cost per lead by channel, then move budget toward what closes.


Requirements
  • 5 to 8 years running paid acquisition across multiple channels
  • Experience building channels from zero
  • A demonstrated understanding of high-quality creative and copy that convert
  • Hands-on with conversion measurement, CAC, ROAS, and other reporting metrics


What we offer
  • Competitive salary and equity
  • Health, dental, and vision insurance
  • Free lunch at the office
* Ladders Estimates

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