Axos Bank

AVP, Manager, Marketing Enablement

Axos Bank$100K — $135K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's or Master's degree in Business, Data Science, or related discipline
  • 7+ years of marketing experience focused on lifecycle marketing automation and channel strategy
  • Hands-on experience with CRM, Marketing Automation platforms, and Analytics tools, preferably Salesforce
  • Strong analytical and data insight capabilities to inform marketing strategies
  • Deep knowledge of marketing automation and email marketing metrics
  • Experience in designing customer journeys and scenarios across various channels
  • Passionate, energetic, and inspiring with excellent communication skills
  • Experience in the Banking/Finance/FinTech industry

Responsibilities

  • Lead the lifecycle marketing strategy to enhance customer engagement and retention
  • Utilize data analytics and marketing automation to create personalized customer experiences
  • Develop and implement demand generation and content marketing strategies
  • Oversee marketing campaign execution and performance metrics analysis
  • Analyze the existing customer lifecycle and identify new campaign opportunities
  • Encourage cross-functional collaboration across internal teams to align marketing and sales efforts

Benefits

  • Medical, Dental, Vision, and Life Insurance
  • Paid Sick Leave, 3 weeks' Vacation, and about 11 Holidays annually
  • HSA or FSA account and other voluntary benefits
  • 401(k) Retirement Saving Plan with Employer Match
  • Employee Mortgage Loan Program and access to an Axos Bank Account with Self-Directed Trading
Full Job Description
Target Range:
$100,000.00/Yr. - $135,000.00/Yr.
Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education.

Eligible for an Annual Discretionary Cash Bonus Target: 10%

Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 10%

These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets.

About This Job
The AVP, Manager, Marketing Enablement is responsible for improving how Marketing works by driving operational excellence, technology adoption, process optimization, and organizational enablement.

This role serves as an internal consultant and change agent, helping Marketing teams work smarter, move faster, and scale more effectively. The individual will identify operational friction points, evaluate and implement solutions, lead cross-functional enablement initiatives, and drive adoption of tools, processes, and best practices across the Marketing organization.

The role owns key enablement platforms and programs-including sales and marketing enablement tools, training initiatives, process improvement efforts, and operational transformation projects-while serving as a champion for innovation and continuous improvement.

This position partners closely with Marketing Strategy, GTM, Segment Marketing, Brand, Events, Communications, RevOps, Data & Analytics, Sales Leadership, and Technology teams.

Responsibilities:

Marketing Enablement & Productivity
  • Develop and execute the Marketing Enablement strategy to improve organizational effectiveness and productivity.
  • Identify process bottlenecks, inefficiencies, and operational challenges across Marketing functions.
  • Design and implement solutions that simplify workflows, improve collaboration, and reduce time-to-market.
  • Establish repeatable frameworks, playbooks, and best practices that improve consistency and scalability.
  • Serve as a trusted advisor to Marketing leaders on operational effectiveness and organizational efficiency.


Sales & Marketing Enablement Platforms
  • Own administration, governance, and optimization of enablement platforms such as Seismic and related technologies.
  • Ensure sales and marketing teams have easy access to current, compliant, and effective content and resources.
  • Develop processes for content governance, lifecycle management, and platform adoption.
  • Measure utilization and effectiveness of enablement platforms and recommend enhancements.


Innovation & Change Management
  • Evaluate emerging technologies, AI capabilities, and industry best practices that can improve Marketing performance.
  • Identify opportunities to automate manual work and eliminate unnecessary complexity.
  • Champion adoption of new tools, workflows, and ways of working.
  • Build business cases for new technologies and process improvements.
  • Act as a change leader, helping teams successfully adopt new capabilities and behaviors.


Project & Program Leadership
  • Lead implementation of new marketing technologies, enablement solutions, and operational initiatives.
  • Manage cross-functional projects from requirements gathering through deployment and adoption.
  • Coordinate stakeholders across Marketing, Technology, Compliance, Operations, and Sales.
  • Establish project plans, success metrics, governance structures, and communication plans.
  • Ensure initiatives deliver measurable business outcomes and organizational value.


Training & Organizational Readiness
  • Develop and maintain training programs, user guides, playbooks, and enablement materials.
  • Lead onboarding efforts for new platforms, processes, and capabilities.
  • Drive organizational readiness and adoption through communications, workshops, and ongoing support.
  • Create a culture of continuous learning and operational excellence across Marketing.


Measurement & Continuous Improvement
  • Establish KPIs to measure enablement effectiveness, adoption, efficiency gains, and business impact.
  • Monitor performance and identify opportunities for ongoing optimization.
  • Develop executive reporting and recommendations for Marketing leadership.
  • Foster a continuous improvement mindset throughout the organization.


Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, Operations, or related field.
  • 5+ years of experience in marketing operations, enablement, project management, consulting, process improvement, or related disciplines.
  • Experience leading cross-functional initiatives and organizational change efforts.
  • Experience implementing and managing marketing or sales technology platforms.
  • Strong project management and stakeholder management skills.
  • Exceptional communication, facilitation, and training capabilities.
  • Demonstrated ability to identify business problems and implement scalable solutions.
  • Experience with enablement platforms such as Seismic, Highspot, Showpad, or similar tools.
  • Experience with marketing technology ecosystems including Salesforce, Marketing Cloud, Adobe, Workfront, or related platforms.
  • Experience driving AI adoption, workflow automation, or digital transformation initiatives.
  • Lean, Six Sigma, Agile, PMP, Prosci, or related certifications preferred.


Axos Employee Benefits May Include:

  • Medical, Dental, Vision, and Life Insurance
  • Paid Sick Leave, 3 weeks' Vacation, and Holidays (about 11 a year)
  • HSA or FSA account and other voluntary benefits
  • 401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan
  • Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading

About Axos Bank

Axos Bank is an online bank that assists consumers and businesses in managing their finances.

Axos Bank Careers

Joining Axos Bank presents an unparalleled opportunity to advance a career in the finance industry with a company known for innovation and a commitment to providing valuable banking solutions. Axos Bank, a leader in digital banking, offers a variety of job opportunities that cater to diverse skill sets and career aspirations.

Explore Job Opportunities

Axos Bank is actively hiring and offers a range of positions that promise professional growth and personal development. Interested candidates can explore open positions that match their skills and interests. Axos Bank seeks passionate, curious, and solution-driven team players ready to contribute to a forward-thinking team.

Experience Professional Growth and Development

At Axos Bank, career advancement is a priority. The company supports its team members with extensive training programs, including leadership development and diversity training, ensuring that every employee has the tools and knowledge to succeed. Professionals at Axos Bank enjoy benefits that foster both personal and professional growth.

Innovative Work Culture

Axos Bank is committed to maintaining a work culture that values innovation and leadership. The environment encourages creative problem-solving and values the contributions of each team member. Diversity and inclusion are pillars of the company culture, creating a welcoming atmosphere for all employees.

Internship Programs

For those starting their careers, Axos Bank offers internship opportunities that provide a robust foundation in the banking sector. Internships are designed to develop essential skills through hands-on experience, preparing interns for full-time positions in the banking and financial services industry.

Networking and Career Development

Axos Bank encourages its employees to engage in networking opportunities within the company and the broader financial industry. These connections can lead to mentorship, career advice, and increased job opportunities. Employees are encouraged to stay connected and informed through Axos Bank’s career tips and industry insights.

Join the Axos Bank Team

Axos Bank is looking for individuals who are driven to excel in their careers and contribute to a leading team. Candidates can personalize their job search and application process, including setting up job alert emails to stay informed about the latest opportunities. Preparing a strong resume and gearing up for the interview process are key steps to joining this dynamic team.

Stay Ahead in Your Career

With Axos Bank, employees are positioned to lead in the digital banking revolution, equipped with the skills, training, and support needed to thrive. Explore how a career at Axos Bank can secure a professional future filled with achievement and success.

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