Role Summary/Purpose:

This AVP, Health & Wellness Consumer Analytics role plays a critical role in driving Health & Wellness credit sales and cardholders’ engagement. This role will lead the analytical support for the Health & Wellness Consumer Marketing team, develop deep-dive analyses, provide actionable analytical insights, and collaborate with Health & Wellness cross-functional teams to optimize customers’ lifecycle communications.

Essential Responsibilities:

• Lead and drive business KPI design and measurements, improve accuracy and recommend investment optimization opportunities for Health & Wellness

• Observe Health & Wellness growth opportunities, initiate and develop analytical framework to support business cases, and present to business partners and management

• Partner closely with Health & Wellness Consumer Marketing team to design cardholder lifecycle campaigns, evaluate performances, develop insights, and make actional recommendations to optimize future campaigns

• Function as a SME and business consultant, offer analytical and strategic thinking, understand business needs and requirements, be able to translate needs and requirements into data, data architecture, analytical insights, and recommendations

• Provide guidance, support, and supervise offshore and COE team members

• Present complex analytical information to all levels of audiences in a clear and concise manner

• Perform other special assignments as business requires

Qualifications/Requirements:

• Bachelor's degree, OR in lieu of degree, high school diploma, and 7+ years analytics experience in marketing, portfolio management, product development, loyalty programs in credit card/consumer businesses, or credit card risk strategy or retail analytics

• 5+ years of progressive work experience including:

  • 5+ years’ analytics experience in marketing, portfolio management, product development, and/or loyalty programs

  • 3+ years of experience utilizing SAS, SQL, or other analytic tools to perform data mining and complex analyses

  • Ability and flexibility to travel for business as required

Desired Characteristics:

• Analytics experience in marketing, portfolio management, product development, loyalty programs in credit card / consumer businesses, or credit card risk strategy or retail analytics is preferred.

• Private Label and/or Dual Card experience

• Strong understanding in credit card industry, Marketing, financial P&L drivers.

• Ability to solve business questions through quantitative approaches and translate to business insights

• Identifying issues, trends, or exceptions to drive improvement of results and find solutions

• Experience with SAS, R, SQL, or other data mining/statistical software

• Experience with modeling/forecasting, strong understanding of targeting and segmentation and how to implement in real life business

• Experience with Tableau or other data visualization tool preferred

• Demonstrate ability to manage complexity and multiple assignments with less supervision

• Excellent communication skills both verbal and written

Grade/Level: 11

The salary range for this position is 115,000.00 - 200,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Our Way of Working:

We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events. 

*Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.

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