This position is incentive eligible.
Reporting to the VP, Creative Services and focusing on thinking, insight and strategy, the AVP, Creative Strategy will serve as an integral part of the Creative Services team, ensuring that every creative idea is rooted in insight, aligned with brand and capable of driving real business impact. They will turn business objectives into compelling creative direction, ensuring campaigns are strategically sound, creatively strong and aligned with the brand's long-term vision.
In this role you will:
- Lead a team of creative ideators and copywriters from concept development to presentation targeting both internal and external audiences
- Define creative direction based on research, data and audience insight
- Develop and connect big ideas with clear goals and turn insight into direction for various functional teams, including design, video, copy and events
- Translate business and brand goals into creative concepts and pitch to a variety of HCA Healthcare audiences
- Guide campaigns and concepts to create intentional and consistent results, including brand campaigns, communications initiatives and experiential activations
- Align functional teams (copy, design, video, events) around a single idea
- Create and lead the vision and planning for the creative strategy department
Requirements:
- Must provide a digital portfolio of work.
- Bachelor's degree in marketing, design, creative development or similar fields.
- 10+ years of experience in a similar role within an advertising agency, creative studio, production company, in-house marketing team or similar entities.
- 5+ years of management and mentoring experience
- Extensive history of creative strategy and ideation for a wide variety of marketing initiatives, including brand and consumer campaigns, internal communications, executive events, experiential, environmental and interactive activations and more.
- Knowledge of all aspects of creative production, including video, photo, graphic design and motion graphics
- Proven experience in leading creative teams for large-scale projects.
- Excellent communication and presentation skills.
- Strategic thinking with a flair for storytelling and brand development.
- Working knowledge of production and collaboration applications such as Adobe Creative Suite, Frame.io, Figma, Workfront and similar
- Proficiency in Microsoft Office suite, as well as project management applications such as Workfront.
Benefits HCA Healthcare, offers a total rewards package that supports the health, life, career and retirement of our colleagues. The available plans and programs include:
- Comprehensive benefits for medical, prescription drug, dental, vision, behavioral health and telemedicine services
- Wellbeing support, including free counseling and referral services
- Time away from work programs for paid time off, paid family leave, long- and short-term disability coverage and leaves of absence
- Savings and retirement resources, including a 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service), Employee Stock Purchase Plan, flexible spending accounts, preferred banking partnerships, retirement readiness tools, rollover support and financial wellbeing counseling
- Education support through tuition assistance, student loan assistance, certification support, dependent scholarships and a partnership with Galen College of Nursing
- Additional benefits for fertility and family building, adoption assistance, life insurance, supplemental health protection plans, auto and home insurance, legal counseling, identity theft protection and consumer discounts
Learn more about Employee Benefits
Note: Eligibility for benefits may vary by location. Â
"Good people beget good people."- Dr. Thomas Frist, Sr.
HCA Healthcare Co-Founder
We are a family 270,000 dedicated professionals! Our Talent Acquisition team is reviewing applications for our AVP Creative Services opening. Qualified candidates will be contacted for interviews.
Submit your resume today to join our community of caring!
