The Assistant Vice President (AVP) of Community Engagement is accountable for positioning Healthfirst as an engaged community health partner through high-impact, locally executed engagement strategies. Our main objective is to improve member health through a holistic approach where we not only treat individuals but also address the needs of the communities we touch. This leader will advance HF’s goal of improving the health and well-being of members through preventative initiatives that address the social determinants of health. This role is focused on translating enterprise and marketing strategies into meaningful community-based initiatives that drive growth, retention, and improved member health outcomes.
The AVP will work in close partnership with Marketing and other internal Healthfirst departments to ensure community engagement efforts are tightly aligned with enterprise growth and retention priorities, while maintaining a clear distinction from brand strategy development. This leader is responsible for operationalizing community-facing initiatives that support Healthfirst’s broader strategic objectives.
Initial priorities of this role will be to:
1. Execute community-level strategies that translate enterprise investments into measurable local impact, ensuring resources are deployed effectively to drive growth, retention, and improved health outcomes in priority communities.
2. Track and measure outcomes and value of partnerships and events with a focus on contribution to growth and retention objectives
3. Partner closely with Marketing and internal Healthfirst departments to operationalize strategic plans within the communities we serve, ensuring alignment with enterprise priorities.
This is a hybrid position which consists of reporting to our 100 Church Street, NYC office 3 days per week (Tuesdays, Wednesdays & Thursdays).
Responsibilities:
Develop, align, and implement a community partnerships strategy that promotes Healthfirst in the targeted communities by working with and promoting events and programs to increase the Healthfirst brand with the intent of increasing membership.
Lead a team consisting of directors, senior managers, and managers and individual contributors.
Provide clear direction, coaching and performance feedback to the Community Outreach Representatives team to ensure they are promoting enrollment and retention opportunities for the PHSP Sales Units; by working with Chambers of Commerce & Small Business Associations, NYC DOE, CUNY and other NYC Agencies such as Workforce 1 Career Centers, Dept. of Probation, ACS, NYCHA, Taxi & Limousine Commission, Dept. of Youth and Community Development, as well as, Banks, FQHCs, Hospital Owners, Providers, Elected Officials, Day Care Centers, CBOs and other community partners.
Direct a tactical outline for a team of Community Engagement Specialists to ensure a robust strategy to deliver short term and long-term results, i.e.; to coordinate citywide enrollment and retention events, marketing sites, presentation forums and other venues, for the Medicare sales units, with Senior Centers, Pharmacies, Food Pantries, NYCHA, Supermarkets, Banks, FQHC, Hospital Owners, Providers, Elected Officials, CBOs and other community partners.
Work with all Medicare, PHSP, and Complete Care Sales leaders in the attainment of their sales goals and helping them in the implementation of identifying under-served markets and enrollment opportunities as well as the expansion of their enrollment and retention plans.
Selectively identify and attend Community Events, Programs and Meetings.
Regularly engage key partners, contacts and associates (i.e., Managed Care and Community Outreach Directors, FQHC leaders, key Elected Officials or Staff, Leaders of Chambers of Commerce, and Business Associations, Leaders of key City Agency Partners, Faith-based Leaders).
Align to Healthfirst clinical strategy working with internal departments to further improve the lives of our members through initiatives that tackle social determinants of health.
Identify external partners and influential regional leaders in aligning and accelerating existing collaborative work that advances Healthfirst’s corporate objectives.
Engage Healthfirst employees in volunteer opportunities, community events and external activities.
Help advance expansion into new markets by cultivating relationships in new territories.
Minimum Requirements:
Bachelors Degree from an accredited institution
Strong management and leadership capabilities
An astute understanding of the NYC managed care market and urban healthcare delivery networks
Proven Project Management abilities
Exceptional interpersonal, communication and presentation skills
Ability to establish relationships with a broad spectrum of community and national healthcare leaders through presentations, meetings, conferences and associations
Demonstrated ability to work collaboratively across the organization/departments
Preferred Qualifications:
Hiring Range*:
Greater New York City Area (NY, NJ, CT residents): $168,900 - $258,400
All Other Locations (within approved locations): $168,900 - $258,400
As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, licenses and certifications, and any other factors Healthfirst deems pertinent to the hiring decision.
In addition to your salary, Healthfirst offers employees a full range of benefits such as, medical, dental and vision coverage, incentive and recognition programs, life insurance, and 401k contributions (all benefits are subject to eligibility requirements). Healthfirst believes in providing a competitive compensation and benefits package wherever its employees work and live.
*The hiring range is defined as the lowest and highest salaries that Healthfirst in “good faith” would pay to a new hire, or for a job promotion, or transfer into this role.
