Role Summary/Purpose:

This role reports to the Marketing Leader and is a key contributor to the Walgreens CRM strategy. It will manage, implement, and measure marketing initiatives that drive in-store new applications and account acquisitions, and will partner with the Lifecycle Leader to execute and manage PLCC lifecycle campaigns.

The role will collaborate with Walgreens Lifecycle, Digital, and Loyalty leaders to ensure efficient, effective, and timely program execution.

This position is open to all U.S. SYF hybrid, hoteling, and virtual hub locations.

Essential Responsibilities:

• Lead in-store acquisition and PLCC activation programs (e.g., POS offers, in-store signage, store goals, recognition, and accountability).
• Serve as the primary contact for the Walgreens in-store acquisition and PLCC marketing strategy
• Own in-store acquisition testing and measurement in partnership with Analytics (briefs, targeting criteria, test matrix, timelines, execution, and results analysis).
• Collaborate with Lifecycle, Loyalty, Digital, and Field teams to prioritize and deliver acquisition channel roadmap enhancements.
• Partner with the Lifecycle Leader on shared initiatives (e.g., co-brand campaign setup and execution oversight).
• Implement client marketing campaigns with central teams (Marketing Solutions, Loyalty COE, Legal/Compliance).
• Partner with Engagement, Field Sales, and in-store teams on campaign execution, signage, incentives, and training.
• Act as the team SME for Walgreens Marketing and Legal Reviews.
• Lead end-to-end program development and execution: creative development, campaign workbook setup/approvals, collateral management, legal revisions, and agency/vendor management.
• Manage the internal campaign review process and required approvals (Legal, Compliance, Fair Lending, Loyalty Review Board).
• Maintain campaign tracking and results documentation across Acquisition and Lifecycle; build and manage a centralized repository of campaign summaries/results.
• Ensure strong controls and accuracy for campaign/reward submissions to support clean audits.
• Identify and scale effective marketing techniques and platform capabilities in partnership with central teams.
• Support additional strategic projects and other duties as assigned.

Qualifications/Requirements:

• Bachelor's Degree in Marketing, Business or Digital related field OR in lieu of degree, high school diploma/GED and 4+ years of Marketing experience.
• At least two years of marketing or related experience preferably in credit card or financial services.
• At least two years of strong project management experience.
• Ability to travel as needed (~20%).

Desired Characteristics:

• Project management experience
• Deadline driven
• Marketing experience in the financial industry
• Understanding of credit card products and credit marketing
• Familiarity with Loyalty products and campaigns
• Strong problem-solving skills with a demonstrated ability to evaluate situations looping in the cross functional teams
• Outstanding communication, relationship building and collaboration skills
• Champion of marketing metrics and program measurement (incremental sales calculation, campaign profitability, break-even analysis)
• Ability to interact effectively with key client contacts

Grade/Level: 11

The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Our Way of Working:

We're proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events.

*Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.

Eligibility Requirements:

• You must be 18 years or older
• You must have a high school diploma or equivalent

Job Family Group:
Marketing