Position OverviewWe are seeking an experienced and results-driven
General Sales Manager to lead our
new and used car sales operations. The ideal candidate will have a
proven track record of success in a new car dealership environment, the ability to
coach and motivate sales teams to meet and exceed performance goals, and the confidence to be
hands-on in the sales process, including
strong closing skills.
This role also requires collaboration with
Back UpFinance Manager duties, ensuring deals are structured effectively while maintaining compliance and maximizing profitability.
Key Responsibilities- Lead and manage the new and used vehicle sales departments to achieve and exceed volume, gross, and CSI targets
- Recruit, train, coach, and motivate a high-performing sales team
- Maintain an active presence on the showroom floor and online sales channels
- Assist in closing deals and support sales staff during negotiations
- Work closely with the Finance Manager to ensure smooth deal flow and optimal profitability
- Monitor daily, weekly, and monthly sales metrics and adjust strategies as needed
- Implement and enforce dealership sales processes and best practices
- Ensure compliance with manufacturer, lender, and regulatory standards
- Foster a customer-focused culture that drives repeat and referral business
Qualifications & Experience- 5+ years of automotive sales management experience, preferably in a new car dealership environment
- Demonstrated history of meeting or exceeding sales and gross profit goals
- Strong leadership, coaching, and team-building skills
- Proven closing ability and comfort working directly with customers
- Experience collaborating with F&I leadership, including Assistant Finance Managers
- Solid understanding of CRM systems, inventory management, and digital retailing tools
- Excellent communication, organizational, and analytical skills
What We Offer- Competitive compensation with performance incentives
- Opportunity to lead and grow a successful sales organization
- Supportive ownership and executive leadership
- Career advancement opportunities
- Professional, performance-driven dealership culture
