The Audience & Growth Analytics Director at our headquarters in Minneapolis MN will be responsible for the newsroom audience insights and a key partner to the newsroom, helping editors, audience and newsroom leaders translate data into actionable insights that inform coverage, distribution and audience strategy. They will help translate macro industry trends and work across the Growth & Marketing team, tying traffic and subscription funnel performance together.

A successful candidate will bring strong technical expertise, curiosity and excellent communication skills, along with a passion for uncovering meaningful trends in complex data. This person will play a consultative role across the newsroom, helping stakeholders ask the right questions, interpret performance and audience behavior, and turn insights into action - while also championing analytics best practices throughout the organization.

The role will focus on building and executing analysis capabilities using our data warehouse (Snowflake) and BI platform (Domo), while developing reporting and insight frameworks that help guide newsroom strategy and decisions.

Responsibilities

• Create dashboards & provide insights on audience behavior, content performance, reader needs and funnel performance

• Perform data analysis to guide newsroom strategy by providing insights and framing key industry questions for the newsroom & business teams

• Provie actionable recommendations on opportunities to improve reach, engagement, subscription performance and loyalty

• Translate complex data into clear, compelling stories for stakeholders to drive alignment and action

• Proactively monitor key business metrics and trends; provide appropriate awareness and intervention strategies to help ensure business goals are achieved

• Respond to ad-hoc analysis requests with clear, accurate, and business-relevant insights

• Standardize reporting processes and help foster a data-driven culture through scalable analytics practices

• Ensure data models and pipelines are reliable, efficient, well-documented, and aligned with business needs

Qualifications

• Bachelor's degree in business, data science, or related field and a minimum of 10 years of experience in data analytics, business intelligence, data engineering or related field;
• Extensive technical experience using GA4, GTM, Domo and Snowflake
• Expertise in SQL and experience with database technologies (e.g., PostgreSQL, MySQL, Redshift)
• Experience performing data analysis using Python and various Python libraries; demonstrated ability reading and extracting data transformation processes using Python
• Proficient in modeling and preparing data for analysis
• Problem-solving skills with the ability to understand business problems and communicate findings across teams
• Ability to derive meaningful trends from complex datasets, providing teams with actionable insights
• Strong presentation skills with proven ability to translate nuanced data into clear compelling narratives for non-technical audiences
• Proven ability to lead and mentor individuals and teams
• Must be currently legally authorized to work in the U.S. without sponsorship for employment visa status (e.g., H1B status, 0-1, TM, CPT, OPT, etc.). We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Compensation Range

The compensation range for this position is $175,000 - $190,000/year.

Compensation for the role will depend on several factors, including a candidate's qualifications, skills, competencies and experience and may fall outside of the range shown.

The Minnesota Star Tribune offers a competitive total rewards package, which includes a 401(K) match, healthcare coverage - medical, dental, and vision, life, disability, paid time off, and a broad range of other benefits. Learn more at benefits.startribunecompany.com

Physical Demands

The physical demands described here are representative of those that are required to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is often required to remain in a stationary position (i.e. standing, sitting, or both) approximately 90%; move short distances approximately 5%; position self to pick up objects (i.e., bending, twisting, stooping) weighing up to 5 lbs. around the officing and moving (i.e. lift, carry, push, pull) items weighing up to 5 lbs. approximately 5%.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee will work in a typical office environment. This role routinely uses standard office equipment such as computers, keyboards, mouse, photocopiers, and filing cabinets. Specific vision abilities required by this job include close vision and distance vision, and the ability to adjust focus. The noise level in the work environment is usually moderate. The office environment will have normal lighting and climate control tolerances. Work from home office environment may differ from the physical offices in Minneapolis, MN.

Disclaimer

The duties and responsibilities of this position and this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for their job. Duties, responsibilities, and activities may change at any time with or without notice based on business needs.