Stellantis

Audience & Customer Data Analyst

Stellantis • $88K — $105K *
Auburn Hills, MI 48326In-Person
Media
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree
  • 5+ years in digital paid media, focusing on audience strategy and data-driven planning
  • Strong knowledge of programmatic media and audience management workflows
  • Excellent analytical skills with experience interpreting complex datasets
  • Background in customer data and audience segmentation analysis
  • Proven cross-functional collaboration experience with diverse teams
  • Strong communication skills for translating technical insights into business terms

Responsibilities

  • Lead audience strategy and targeting for assigned brand across media, CRM, and website
  • Drive audience insights and analysis to enhance targeting and support personalization
  • Own audience processes and documentation to shape builds, activation, and measurement
  • Manage the internal audience roadmap, aligning goals and best practices for scalability
  • Analyze customer data to identify trends in behavior and conversion outcomes
  • Evaluate audience segmentation effectiveness, proposing improvements based on performance results
  • Collaborate with stakeholders to align on campaign requirements and audience strategies

Benefits

  • Collaborative work environment fostering innovation
  • Opportunities to engage with cross-functional teams
  • Chance to influence marketing strategies and audience targeting
  • Support for professional development and training in analytics
  • Dynamic, fast-paced company culture
Full Job Description
The Audience & Customer Data Analyst is responsible for transforming customer and audience-level data into actionable insights that inform marketing strategy, audience targeting, and performance optimization. This role blends customer data expertise, analytical rigor, and cross functional collaboration to support data-driven decision making for marketing and business stakeholders.

Success in this role requires strong customer data fluency along with a deep understanding of the customer journey and effectively analyzing and communicating audience-level performance across touchpoints.

Key Responsibilities

Audience Strategy
  • Lead audience strategy and targeting approach for their assigned brand across media, CRM, and site
  • Drive audience insights and profile analysis to inform targeting strategy and support personalization efforts
  • Own new audience processes, documentation, and communication to shape audience builds, activation and measurement requirements
  • Manage internal audience roadmap with goals, KPIs, and timing to scale best practices

Data Analysis
  • Analyze customer and audience-level data to identify behavioral patterns, funnel progression trends, and conversion outcomes
  • Evaluate segmentation logic and audience strategies, identifying improvement opportunities based on performance
  • Conduct root-cause and cause-and-effect analysis to understand drivers of business and marketing performance

Cross-Functional Collaboration
  • Collaborate closely with internal and external stakeholders to align on campaign needs, taxonomy, audience development timelines, and channel-specific delivery requirements
  • Support stakeholders in understanding data logic, analytical outcomes, and audience-level implications
  • Respond to ad hoc analytical requests from leadership in fast paced environments


Basic Qualifications:
  • Bachelor's degree
  • 5+ years of experience in digital paid media, with exposure to audience strategy, data-driven planning, and activation
  • Strong understanding of programmatic media, platform targeting capabilities, identity solutions, and audience management workflows
  • Deep analytical and problem-solving skills, with the ability to interpret complex datasets and derive meaningful insights
  • Experience working with customer data, audience segmentation, or customer journey analytics
  • Proven ability to collaborate with cross functional teams, external partners, and stakeholders at multiple levels
  • Strong verbal and written communication skills with the ability to translate technical findings into business relevant insights

Preferred Qualifications:
  • Experience with Customer Data Platforms (CDPs) and audience modeling
  • Familiarity with marketing measurement, CRM programs, or multi-tier marketing environments
  • Demonstrated experience leading audience-led testing, measurement frameworks, and performance reporting initiatives
  • Automotive industry experience

About Stellantis

Stellantis is a multinational automotive manufacturer formed in 2021 by the merger of Fiat Chrysler Automobiles and Groupe PSA. The company designs, produces, and sells a wide range of vehicles under various brands, including Alfa Romeo, Chrysler, Citroen, Dodge, DS Automobiles, Fiat, Jeep, Lancia, Maserati, Opel, Peugeot, Ram, and Vauxhall. Stellantis operates in over 130 countries and has 14 brands in its portfolio. The company is committed to sustainable mobility and has set ambitious targets for reducing its carbon footprint and increasing the share of electric vehicles in its sales.
Learn more about Stellantis
Size
400,000 employees
Market Cap
$44.9 billion
Industry
Manufacturing & Automotive
* Ladders Estimates

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