Organization Overview:Lilly is seeking a Search Engine Optimization & Genterative AI (SEO/Gen AI) associate to join our In-House Organic Search team to create meaningful connections with consumers and healthcare providers, drive business results, and ultimately help deliver on its company purpose to make life better for people around the world.
The Search ecosystem is particularly dynamic and swiftly evolving - marked by shifts in user behavior and loyalty within Generative AI, new ways to leverage data, and more. Lilly recognizes the need to keep a continuous pulse on the Gnerateive AI & Search landscapes to ensure its solutions and expertise remain current and relevant as it strives to meet the needs of customers when and where they want to engage.
The Search Engine Optimization Associate will be part of the Search Capabilities Team, which is is part of Lilly's Digital Engagement Organization - joining the Enterprise Website Team and Social Media Center of Excellence - which collectively designs and deploys integrated, innovative digital marketing strategies to improve health outcomes and address timely business needs across Customers, Business Units, Functions, and Geographies.
The Search Engine Optimization Associate will assist with generative AI, organic search strategy & operations, driving both executional excellence and channel innovation in partnership with Brand Teams, Therapeutic Areas, and Cross-Functional players across Lilly.
Responsibilities:The Search Engine Optimization Associate will be responsible for implementing strategic deliverables when it comes to organic search engine optimizataion (SEO) and GenAI (Generative AI) which includes: developing and optimizing new and current keyword lists across customer groups and therapeutic areas with traditional keywords and GenAI prompts, technical site audits for all websites to maintain optimal site health, finding GenAI content opportunities and partnering with tech, dev, accessibility, brand and search counterparts every day. The Search Engine Optimization Associate will also be responsible for partnering with cross functional teams and marketing teams to establish Key Perofrmance Indicators that align with site strategy and the overall channel mix. The Search Engine Optimization Associate will also assist with reporting, keyword optimization, technical audits, content recommendations, competitive landscape analyses and trends, algorithm update reports and additional content research.
- Lead enterprise SEO strategy across multiple therapeutic areas, driving scalable growth in Generative AI visibility (LLMs) and organic visibility within Search Engines.
- Develop and optimize comprehensive keyword and content strategies aligned to user intent, therapeutic demand, and evolving GenAI search behaviors.
- Monitor and interpret search industry trends, algorithm updates, and emerging GenAI ranking factors; proactively adjust strategy to maintain and grow competitive share of voice.
- Identify, prioritize, and implement content, technical, and on-site optimization opportunities to improve crawlability, indexation, engagement, and conversion performance.
- Partner cross-functionally with Brand, Product Managers, EWI, Paid Search, IHA, Analytics, and Medical/Legal/Regulatory teams to ensure cohesive search strategy and improve total GenAI/Search presence.
- Implement structured data, content architecture enhancements, and high-intent page strategies to improve discoverability and GenAI citation potential.
- Manage external agency and platform partnerships to drive innovation, testing roadmaps, and performance accountability.
- Translate complex search data into clear insights and executive-ready recommendations that inform broader digital and business strategy.
Basic Qualifications:- Bachelor's Degree
- 1+ years media agency or consumer and/or Pharma/Healthcare industry experience - can be general digital marketing experience or specific to Organic Search
- Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization or visas for this role, including but not limited to F-1 CPT, F-1 OPT, F-1 STEM OPT, J-1, H-1B, TN, O-1, E-3, H-1B1, or L-1.
Strong Preferences:- Digital Channel/tactic understanding, including measurement and optimization
- Working knowledge of Google Analytics, Google Search Console and Technical Tools such as SEM Rush, Lumar, Conductor and Screaming Frog.
- Strong organizational skills and ability to handle multiple projects simultaneously
Additional Skills/Preferences:- Demonstrated strong verbal and written communication skills with the ability to communicate effectively to any level of the organization
- Ability to multi-task projects and calls within different business units all while being able to change directions and prioritize essential work.
- Demonstrated ability to develop and apply creative solutions
- Demonstrated ability to network and influence at multiple levels, across functions and within a matrixed organization
- Ability to influence without authority
- Proficient in Excel and PowerBI.
Travel Percentage: 0-10%
Actual compensation will depend on a candidate's education, experience, skills, and geographic location. The anticipated wage for this position is
$58,500 - $137,500
Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly's compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.
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